4 Instagram Tools Every Social Media Manager Should Know

4 Instagram Tools Every Social Media Manager Should Know


Do you have an
appetite for apps? I do. I’m Sue B. Zimmerman
and today I’m going to share with you
my favorite Instagram apps for social media managers. [MUSIC PLAYING] As marketers and Instagram
account managers, it’s so important to be
efficient and use tools that help boost your results. I’m going to tell you
about a few different tools that you should be using to
maximize results and deliver on your goals. First, I’m going to show you
what they are on Instagram and then I’m going
to do a deep dive. The first one I want
to introduce you to is Iconasquare. Make sure you click
in and follow them. The second one is SocialRank,
the third one is Hootsuite, and the fourth one,
as far as I know, does not have an
Instagram account. It is called PeopleMap. The first tool I want to
bring your attention to is Iconasquare. This is a tool that’s
been around for a while. I know it used to be free. Now it’s a paid version, but you
can try it free for seven days. The paid version is under $30. Totally worth it. I’m just going to navigate
with you through the tabs so you have an understanding
of where everything is. First, you can look at your
analytics, the overview, your community, the content,
the engagement, competitives, hashtags. You can click in and
manage your feed. I’m going to go back here
in a second to show you my favorite feature. And then if you’re going
to be managing campaigns, you can attract your Instagram
campaigns right here. And you can discover
brands and influencers, what they do on Instagram. Personally, I don’t pay much
attention to these tabs at all. The one that I use on a regular
basis is the comment tracker. I find it very easy to go
in to posts that I’ve made and respond to comments
that have not been read, questions I might have. I find it easier to do
it here on the desktop than on the mobile. And it’s just more efficient
and effective and saves time. So time is money,
as you all know. So this is my favorite
feature at the top. You can see I am logged
in as theinstagramexpert, but I’ve also linked
my personal account. So I could log into
my personal account and engage right here
from the desktop as well. So check out Iconasquare. It’s a great tool with a
lot of data, a lot of stats, so that you really can
have that information that you need to make the right
decisions for your clients. The second tool I want to
bring your attention to is SocialRank. As you can see
from the dashboard, it’s a very clean nicely
organized interface. And if you scroll
to the very bottom, I want to bring your
attention to the About Page because this really explains
to you how to use it for both Twitter and Instagram. So on Instagram, you can
segment your followers and you can create custom list
and you can export the data to a CSV file or PDF and you can
run campaigns from those lists. And this page really
explains a lot, so makes you spend
some time here. You can log in by using
Twitter or you can sign in by using Instagram, either way. So let’s go to my account. And I wanted to show
you the tabs at the top. And when I first used
SocialRank, they had less tabs. So they’ve clearly
grown as a company and I love that they’re
adding more features. And the one that I like using
frequently is the location. I like to pull lists based on
cities, states, or countries that I’m traveling to
when I’m doing workshops so that I can find people to
reach out to who I want to try to fill these workshops with. So simply by, OK, I’m going
to Rome, Italy in the fall and by typing in Rome,
it gives me a list. And you saw how this
shift to Twitter, these are people who have
either tweeted from Rome, have Rome in their bio on
Instagram or on Twitter, and it’s showing up as a list. This is the first page
and if there was a second, I would be going
into the second page. So you can narrow down your
followers with filters. That’s basically the essence of
SocialRank is really sorting. Sorting and gathering users
and names based on filters. So make sure you
spend some time here. Like I said, you can save
and export right here from SocialRank. This is the feature that I love. I go here whenever I need
to create a list of people to reach out to when I
want to fill my workshops. So you can search
hashtags, you can search words to find
people who you ultimately want to be doing business with. The third tool that will
help save you a lot of time and really help you organize
your clients is Hootsuite. Hootsuite is probably one of the
most comprehensive social media tools and I love that there’s an
integration now with Instagram. So I created
streams that you can see to look at my post, my
followers, who I’m following, liked photos, and scheduled
posts that I want to send out. Using Hootsuite–
full disclosure– all of my Instagram
posts, I do in real time. But for those of you that like
to schedule, this is a dream. So you can click onto
your Instagram account– so when I click into
theinstagramexpert, I typed, excited to be teaching
a Hootsuite tutorial. I can upload an image, choose a
file to upload from, and let’s find my new Snapchat graphic. So I’m going to put that
there and after it’s uploaded, I can schedule– yeah,
that’s what we like, a scheduling tool, right–
for Saturday, the 9th. And I can schedule it
at any time, AM or PM. So once I choose the
time and the date, I want to click on– because
I want to get an email when the message has been sent. Now what you need
to do, you need to make sure that
you Set Up Publishing Now because this allows you
to receive push notifications from Hootsuite to notify you
when your Instagram post is ready to be published. So you need to
install and launch it’s application on
your mobile device, so that you can publish it
through the Instagram app. That is the only way that
you can use this app. So here, I am being led
into Set Up Publishing Now. And it shows me all the
steps to take to set it up, so that I will get
a push notification. I need to enable
notifications on my phone and I will get a notification
so that I can push it out on Instagram when I
get that notification. So definitely go in
and check out Hootsuite and start scheduling
your clients’ post. It is an amazing tool to use. And finally, the last
Instagram marketing tool I want to share with
you is called PeopleMap. Be sure to start
your three-day trial. When you do, you will see
a video from the founder. Make sure you click in and watch
the whole video because she shows you the three main ways
that you can use PeopleMap to do campaign tracking, list
management, and list building. You are currently
looking at my dashboard. You can search a username,
a hashtag, or a word. Here I searched social media
and all these accounts came up. And if I wanted to add a social
media account to my list, I simply just click in–
let’s add Alex Khan– and I could and Alex to my
social media list or, maybe, I wanted to add Alex
to my influencer list because he’s both. So you can and accounts
to multiple lists. You can also click at the
top and look at your list. So I have a list called
Favorite Instagram Accounts. And when I click on the dry
bar, I am scrolling down and I’m going to find the
post with their Snapchat code. So if I wanted to
add a post to a list, I can click in and
create a list called Snapchat Code, like
I did right here, and I added this post to that. So whenever I see
another Instagram account with a Snapchat code, I can
add that post to this list. So it’s a really
great way to search for any in Instagram profile. And you can also
look at– I love this feature– you can
look at the average likes to see the engagement
percentage for every account that you are interested in. So spend some time here. Definitely click in and get
that free three-day trial. I’m a little obsessed
with PeopleMap and I think I am now
sold on using it forever. So now you have these four
tools to add to your arsenal. Becoming savvy with
these tools will make you a more productive
social media manager and your clients
will love you for it. Let me know in the comments
below what you just learned. I love reading
all your comments. And if you need a guide,
I have you covered. My free Instagram strategy
guide is right here in the link below. It’s where I share tips, tools,
and strategies so that you can up your game on Instagram. And I will see you on Instagram. Have a great day.

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