4 Steps To Advertise Websites Online Profitably

4 Steps To Advertise Websites Online Profitably


I’m John Crestani, I’m a professional
advertiser and also now an entrepreneur and I’ve managed
tens of millions of dollars in advertising for a number of businesses
as well as my own business and in this video I’m gonna go over my four kind of
simple step formula for how to advertise websites online and I’ll be going over
research, hypothesizing, testing and optimizing which is my formula for
creating effective advertising and rinsing and repeating that to increase
profits for either companies or for myself. Stay tuned! And let’s check it out. So advertising online is the coolest
place to advertise because you have access to all of the information of
everything your competitors are doing. So the first step obviously is research.
If you’re starting to advertise online it’s so easy. You have all the
tools at your disposal to figure out exactly where your competitors are
advertising. Exactly what copy are creative they’re using in their
advertising and exactly who they’re sending their advertisements to. There’s
no reason not to know everything about your competitors advertising campaigns
they’re targeting, ad copy and their websites, their funnels. Everything,
it’s out there on the Internet if you’re doing it online they’re know everything
about your competitors that is the way to win. That is the way to win it
starts with research if you know everything about your competitors you
are gonna win. I buy all my competitors products. I’m I’m one of their biggest
fans because they give me everything I need to optimize my business.
Once you’ve researched your competitors you can start hypothesizing what’s going
to happen with your own advertising. Create hypotheses. what is a hypothesis?
Now, hypothesis that word comes from “science” science and what it means is you say okay “I’m going to spend a hundred dollars on Google Ads
and I’m hoping to be spending $10 for every person to who fills out a form. So
I believe I’m going to get 10 people signing up to my email list at a cost of
roughly $10 each. Now the reason we hypothesize is because if you don’t know
where you’re aiming, then you don’t know where you’re going. It’s like driving
without a map. You’re just following a road you don’t know what’s going on.
And a lot of people are running their businesses blind. They have no idea what
they’re doing, they have no idea where they’re going. They’re just kind of going
and hoping a bunch of money shows up or they’re hoping you know they spend less
money than they make or most people don’t actually hypothesize and figure
out where they want to go what is your goal. Now if you’re new in business again
do more research or just you know stuff like that. Hypothesize of where you’re
going create that test. The next step is test your advertising. Again you already
know what your competitors are advertising, you know their websites, you
know their ads, you know roughly what they’re targeting and create some tests.
Use your competitor’s ads as the control. Again there’s no reason why he should be
innovating on what your competitors are doing. If you know that your competitors
are spending money on ads to make money, then you should be using their ads and
their website. Don’t copy exactly but do it you know rub maybe change the font or
you know picture something here and there. But basically use their copy and
their advertising as the control and a control means that you know their
advertising works. So start with that and then create your own variations to see
if you do better. And you can use various sorts of software to split test that’s
called split testing. You can use google optimized obviously you can do this in
the ad networks themselves, you can use volume or click tool or whatever else.
Optimizely improvely etc. And the last step, is optimized. Now optimizing is I’d
say, you know one of the most important parts of advertising it’s where you look
at the day. You say , okay I put up you know an ad
that was exactly the same as our competitor and I put up an ad that was
my own kind of variation from my own creative thoughts. And you look at what
performs better. That’s it. And you keep doing this until you get better and
better and better. Most of the time, that ad you copied from your competitor will
outperform your own creative jumbly wombly thoughts. Once you start getting
good your ads will outperform your competitors ads or the control. And you
can start moving the needle up up and up, to the point where you are making more
profit you are making more ROI than your competitors. And you’re able to spend
more you’re able to out spend them in advertising, you’re able to get more
customers from them and you’re able to take them out of business hopefully. So
this was kind of a simple video and kind of very very non I didn’t walk you
through everything on the actual computer but I hope this gives you a
model for advertising online and if it does give this video a big like and if
you have any questions for me leave them in the comments or requests for future
topics leave that in the comments as well. If you’d like to learn more about
what I do, which is affiliate marketing, you could subscribe to my channel and
check out I have a free playlist have a free mini course on affiliate marketing
so you can learn more about that

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