Amazon PPC Optimization Tutorial | When To Remove Negative Phrase VS Negative Exact Keywords?!

Amazon PPC Optimization Tutorial | When To Remove Negative Phrase VS Negative Exact Keywords?!


When should you remove negative phrase keywords
versus negative exact match keywords when optimizing your Amazon PPC sponsored ads? In today’s Amazon PPC optimization video,
I am going to teach you the difference between using negative phrase keywords and negative
exact match keywords. I get this question all the time, especially
from newer sellers and maybe even experienced sellers where people are confused whether
or not they should move their keyword into the negative phrase or the negative exact
match when they are trying to optimize their Amazon PPC campaigns. First, what is Amazon PPC optimization? PPC optimization is something that you have
to do once a day, also every single week, every 2 weeks, every single month, if you
want to get the most out of your PPC campaigns. When you are optimizing your campaigns, you
have to really make sure that you are removing keywords that are irrelevant, do not make
sense, do not describe your product. So you can start getting a lot of the good
keywords that will convert for your product. The more converting keywords that you have
for your PPC campaigns, the more sales that you get, and the lower ACOS you will achieve
for every single campaign. Everyone, I cannot stress enough how many
times I have told people who I coach that you must be optimizing your Amazon PPC campaigns
if you want PPC to work for you. If you really want to skyrocket your sales,
then you have to spend some time doing your optimization. Before we get started in today’s step by step
tutorial, allow me to introduce myself. My name is Tamara Tee. I’ve been selling on Amazon FBA for over 2
years now. Amazon FBA is my full time job. I have been teaching and coaching a lot of
sellers just like yourself on how to become successful selling on Amazon as well. I am also the founder of FBA Winners. If you guys have not joined my Facebook group,
be sure to join. I’ll leave the link in the description box
below. Alright, so let’s go over the definition of
negative phrase keywords and negative exact match keywords. By the way you guys, if you have missed my
previous YouTube video where I explain the full concept of Amazon PPC sponsored ads,
I’ll link the video right here. You don’t want to miss this video because
it explains to you all the definitions of all of these different types of keywords. And once you understand that, you are going
to better understand how to run your campaigns properly to become profitable. Alright, so I am inside of my Advertising,
Campaign Manager right now. And I am inside of my Party Balloons Automatic
campaign. Now, I want to add negative keywords to this
campaign because maybe, this specific keyword is not converting properly. Maybe this specific keyword had way too many
clicks and no sales or maybe you’re just spending so much money on this keyword and it’s not
making you any sales. I am just going to add negative keywords,
negative phrase. Let’s say I am going to remove the main keyword,
party balloons. Now, some people do remove main keywords from
their automatic campaigns or any other campaigns because main keywords are the most expensive
and have the highest competition. You want to start looking at longer tail keywords
to go after first and then, organically, you will rank for your main, biggest keywords
as long as you are getting sales velocity. I hope that makes sense. Let’s say the main keywords, party balloons,
is converting very poorly and I want to now put this keyword into the negative phrase
or exact. You must be wondering, “okay Tamara, how do
I know which one to use?” This is the most common question I get. I am going to explain to you right here. Again, this is just an example you guys. In real life, you may not want to put negative
phrase with the keywords, party balloons, in your negative keywords. But this is just a tutorial. If I want to eliminate all the phrases such
as all of these guys. Any of these phrases or even thousands and
thousands of other types of phrases on Amazon dot com’s search bar, then you put in “party
balloons” in negative phrase. Then it will eliminate all of the phrases
that contain party balloons. But if you only want to eliminate “party balloons”,
just that one word then it’s just party balloons in negative exact. After this, you click on Add Keywords. And you click Save. And that’s it. Now, let’s say one day you want to remove
party balloons, exactly party balloons, and put it back into the search bar when people
are shopping on Amazon. You can do that as well. Maybe one day, after you get more reviews
or more sales velocity or you have better images, whatever it is, you have improved
your listing and you are convinced that people will start buying your product from maybe
this main keyword, you can add it back into the search bar. A lot of people don’t know this or they don’t
know how to do it. It’s actually really easy. After you put in negative keywords, they are
not gone forever. All you do is go into negative targeting inside
of your campaign, right? This is where we added it. You may have other keywords as well obviously. The more you optimize, the more keywords you’ll
have. But if you want to put your keywords back
out there for others to search, then you just click on this box right here. And click on Archive. Archive. After you do this, now people can look for
party balloons again when they type exactly “party balloons” into the Amazon dot com search
bar. Every time you put keywords into negative
keywords, they are not negative forever. You always have an option to put it back into
the search. That is completely fine. For myself, I barely do this. I know for sure that after I put a keyword
into the negative, especially keywords that are relevant to your product. Maybe you’re selling red party balloons and
someone is searching yellow party balloons, well, you know, chances are you never going
to remove that negative keyword from your negative targeting, right? But if you have a keyword that you are kind
of uncertain about, especially your main keywords, and after you get a ton of reviews, and you
improve your listing or your product, whatever it is, and you want to try to target your
main keyword, then you just do exactly what I showed you here. And remove the negative keywords back into
the Amazon search. I previously made a Facebook post about what
I am trying to explain to others here but a lot of people still did not quite understand
it. That’s why I decided to do this tutorial today. I want to give you one more example. Let’s say I am selling party balloons. And let’s say someone is searching “party
balloons for birthday” – whoops, almost can’t spell there. Okay now, if someone is searching party balloons
for birthday, and you have over 10 clicks and no sales, you are probably wondering,
“Tamara, should I put this into negative phrase or should I put this into negative exact?” Well, same rule applies. If you want to eliminate party balloons for
birthday phrases, so maybe someone is searching party balloons for birthday for my son, these
are phrases, right? This is extra, this is a phrase right here,
with these extra keywords. That’s a phrase. If you want to eliminate all of those phrases,
then you put it into negative phrase. But if you only want to negative this keyword,
“party balloons for birthday”, exactly this, and have it not show up in the Amazon search
bar, then you just put negative exact. Add keywords and Save. You can also remove it from here if you changed
your mind but that’s it. You click Save. That is really all there is to it. You guys know your product best and the main
question you should be asking yourself is, “okay, does my product make sense if I were
to eliminate negative phrase or does it make more sense if I only want to eliminate the
negative exact keyword?” That’s how you know whether or not to use
negative phrase or negative exact. One thing that eats up a lot of your daily
budget is if you guys don’t take the time to optimize and spend time on your negative
keywords. If you are selling a red party balloon, let’s
say you’re selling a batch of red party balloons, and someone keeps searching orange party balloons,
and orange hasn’t been in your negative phrase keywords. Put orange here. If you haven’t eliminated orange or other
colours when you are strictly only selling red party balloons, all of those other colours
that people are searching into the Amazon dot com search bar will charge you every time
they click on your ad. They’re probably looking for a different kind
of balloon and they click on your ad, they see a red balloon that you are selling, they
are just going to click out. Now, this is why I suggest to optimize once
a day. You optimize once a day to remove all irrelevant
keywords that are obviously irrelevant to you, right? But for other keywords such as “party balloons
for birthday”, these should take some time to add up to at least 10 clicks to really
make a decision. If you don’t know what I am talking about
when I talk about my 10 click rule of thumb, then you may want to watch this video right
here where I talk about Amazon PPC optimization. So you can better understand when you should
be removing keywords and putting them into the negative phrase or negative exact. Also, don’t forget to download your advertising
search term reports right here, in this tab, every week. For example, today you are going to download
your advertising report for the last 7 days. Given that you have ran your campaign on a
full daily budget. Then the next week, you are going to download
a report dating back 14 days. Because now you have a full 2 week data, right? You have 2 weeks worth of keyword data and
once you look at your campaigns in a longer period of time, that’s when you will really
see your ad spend and the clicks start to add up per keyword. But like I said, the daily optimization to
check these types of keywords that are obviously irrelevant to your product, like my example,
orange, yellow or green party balloons when you are selling red party balloons, those
you should be checking once a day. You don’t wait until a longer period of time
to give that opportunity for people to keep searching the wrong keywords. I hope that made sense. Alright guys, if you have any questions for
me, be sure to drop me a comment in the comment section below. I respond to everybody. You guys can always find me in my next video. I post videos every Wednesday and Sunday. Be sure to give this video a big thumbs up
if you enjoyed it. And of course, subscribe to my channel.

9 comments

Leave a Reply

Your email address will not be published. Required fields are marked *