Do fixed penalties affect SEO?

Do fixed penalties affect SEO?


[MUSIC PLAYING] JOHN MUELLER: Today’s
question is from Switzerland. Michael asks, I had a
penalty, and I fixed it. Will Google hold a grudge? First off, at Google we call
them manual actions, not penalties, since they’re
generally applied manually by a team here, and
they don’t always have a negative effect
on a site overall. In Search Console, we inform
sites about any manual actions their site might have. If you receive such
a notification, you can take action on
that, resolve the issue, submit a
reconsideration request. The web spam team
processes these. And if they can confirm
that the issue is fixed, they’ll lift the manual action. It might take a bit of time for
everything to be reprocessed, but Google’s algorithms
won’t hold that issue against the site
in the long-term. However, it’s possible
that a site temporarily had an unnatural advantage before. By fixing this
issue, your site will return to its natural location
in our search results. Additionally, things
change on the web and in our search
results all the time. A site’s visibility in
search can change over time, even if nothing on
the website changes. So with that in mind,
it can be normal that a site doesn’t return
to exactly the same place as before manual action. So in short, no, Google’s
algorithms don’t hold a grudge. However, visibility in
search can change over time, regardless of any manual action. You can join the discussion
in the Webmaster forum, plus check out the
links below to get even more helpful information. [MUSIC PLAYING]

12 comments

  • Natalia Tekuchova

    Awesome short videos to "burning" questions! I love the new format. A much shorter and more certain than Google Hangouts way to learn something from Google 🙂

  • I am really liking this series because the videos are short and you get us the info we need! Thank you!!!

  • Short videos but excellent information, these are perfect, hope you keep them up.

  • if you can do some thing like practical!
    one questin i have changed domain in blogger blog so some post links are broken so i have to maually submit those links to search console?

  • One thing I find interesting about these manual actions is, at least in my case, I find that getting a "demotion" on my website is rather vague. What exactly is happening in this process? If Google demotes me, and my traffic goes down the tubes, is this because Google has suspended the links it thinks are giving me artificial authority for my site, meaning my site is operating as it would without the benefit of these links, and then on top of that asking me to guess which ones I think are causing this artificial authority? Or, is Google (or some individual working for them) simply taking me out of SERPs altogether where that someone feels like it (since the action is manual, there must be a person I'd assume?), because they are assuming I've done something wrong, or at least negligent? Overall, it is a confusing process, although as the webmaster, I will have to concede that if I am not paying attention to the links to my site in Search Console, it's my fault if I get a bunch of spammy links and let them sit there until Google effectively notices and penalizes me. However, I will also add that most people I know who have websites don't even know what Search Console is and would never know what to do about this in a million years.

  • Perfect format!

  • I don't want to miss any of these videos. Excellent information.

  • Short, sweet and to the point. Thanks for the info!

  • GG don't hold the grudge, BUT….

  • Lazgro Education Малайзия и Сингапур

    Thanks for info 🙂

  • does google webmaster give info to us if our site got some penalties or deindexing ? how to get the information ?

  • How much time google take to remove manual penalty.

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