Etsy SEO 2019 Superstar Keywords

Etsy SEO 2019 Superstar Keywords


Etsy SEO and what on earth our superstar
keywords hey I’m Pam Duthie and this is a series all about Etsy SEO so if this is
something you’re interested in don’t forget stay to the end to get to
the cards that are gonna show you the rest of the videos in this series
Etsy have mentioned quite a few times now superstar keywords what on earth are
they firstly actually we have to talk about what keywords are a mistake many
people make is keywords are not your title keywords are not your tags in SEO
the term keywords or keyword phrases simply mean the terms the words the
buyers that searchers type into the search engine to hopefully find you in
general there are two kinds of keywords there’s broad and narrow broad keywords
are not particularly descriptive they’re words like ring these are words that are
going to have massive competition and actually quite a high number of people
searching for them so you’ll look and you’ll probably think oh this is
something I should go for there’s lots of people searching for this the thing
is it’s not very specific a person searching for the word ring doesn’t
really know what they’re looking for this is just possibly to narrow down
their ideas or have a look at the competition ease even but if you think
about it if you type ring into a search bar you don’t actually know what’s the
occasion what’s the material what type of ring so you’re gonna get hit with a
whole load of rings and the chance of them being the one that you want to buy
is pretty low so a searches behavior could quite often be they would search
this broad term get some ideas of what they’re looking for and then narrow down
refrain their search term until they get to an idea of really what they’re
looking for and then that searches the bingo one where they’re gonna buy so
narrow keywords are often called longtail keywords as well these are the
more specific things the more narrow focus
they were tend to have more words in their phrase but not always but if you
imagine instead of ring steampunk emerald engagement ring
that is much more specific the person searching for that has a fair idea what
they’re looking for so when they see the items they’re much more likely to be
buyers rather than just browsers so actually this is a better strategy
especially for as little guys if you go to for two broad keywords then you’re up
against a majority of shops for example everyone that has the emerald steampunk
ring everyone that has wedding ring everyone that has engagement ring will
rank somewhere for the term ring that competition is huge but your chance of
ranking on the front page your chance of ranking somewhere that someone can see
you is pretty low whereas when you narrow it down to something way more
specific your chance of ranking for it is much higher and the chance of someone
seen your item and then clicking on it and buying it is equally much higher so
we want to find those most specific phrases that really identify what the
searcher is searching for and this is different for every different shop niche
for every customer and for every time period every time of the year every year
it’s always different it’s always fluctuating so what eats you mean by
superstar keyword is this keyword phrase that you’ve identified that does the
very best for your shop it’s the very thing that resonates the best with the
customers and once we’ve identified what our superstar keyword is we want to use
our titles and our tags to explain to eat see that is what our item is and the
first and best way to do that is with our title now this superstar phrase is
descriptive of your item so chances are the best thing to do is just put that
phrase in your title and then you can add anything else that explains it a
little more if you need a little extra added but don’t go crazy trying to
keyword stuff the title you only need the one or two really descriptive
superstar keywords and with your tag you want to focus on again explaining a
little bit more if you can pop in phrase as a tag your first tag just for
ease sake although there shouldn’t be much of a difference whether what order
the tags are but it’s possible that the keyword phrase might be longer than tags
can allow and that’s simple because everybody else will have the exact same
problem as well so you can chop up that phrase and pop it into a couple of
keywords and then with your other keywords look at synonyms of the same
word personalized custom potentially the people that you’re gonna want to sell
that to so is it bride mother sister and of
course what materials and what occasions but the most important thing is you are
specifically telling Etsy in all the ways possible that that item is what you
say it is don’t try and spam don’t try and fit in
different keywords that are not quite related there’s no point putting
necklace in your keywords if it’s a ring you might sell necklaces but that’s not
what this item is the same don’t put other people shop names in there hoping
that your your rank because they’re good don’t try and game the system just put the
most descriptive things to tell Etsy what your item is if we’re correct if we
found good phrases that resonate with people and we tell Etsy what they are
then Etsy will give us a chance show us and our item should do relatively well and
if your item starts to do well for one keyword phrase then it might actually
rank for other phrases as well that you hadn’t thought of check back often into
your Etsy stats and make sure that everything’s still working and tweak
when necessary and make sure that superstar is still a superstar but it’s
you’ve told us enough times now they don’t want a keyword stuffed title
they’ve even given examples of decent titles and some of their latest articles
and if you check these out they are specifically saying not loads of tags
written down for a title but a descriptive phrase okay I hope that
helped don’t forget check out the other videos in this series click to subscribe
and come back often thank you so much

7 comments

  • Hi lovely Pam! Thank you yet again for sharing your search… Its Sweden's national day on Thursday so hopefully I can catch up on your earlier videos that I missed… till than..

  • From Etsy this is the article where they mention Superstar keywords (more links in the replies of this comment) https://www.etsy.com/uk/seller-handbook/article/your-search-questions-answered/489224366642

  • How to find those exact keywords for my shop tat the customers are typing on Etsy ?? Any way to get those keywords ? Any tools Pam tat u know ??

  • Great video as usual. In the latest update in Etsy best practices it does say if you put an exact match in the first part of your title and the first part of your tags that it is stronger.

  • Thank you Pam, as ever you explain it very clearly

  • I just recently found your channel. I dont understand why you don't have more viewers! Your videos are packed full of info. I have learned so much. I recently opened a shop and have yet to make a sale. It has been very frustrating and depressing…but I'm going to try your tips. Your videos give me hope and I'm just stubborn enough to keep at this until I make it. Thank you for sharing your info! ❤

  • you rock!!

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