Financial Freedom and a Big Impact – Here’s How…

Financial Freedom and a Big Impact – Here’s How…


(upbeat piano music) – Hey there, Matt Clark here, and today with me I have
Jenna and Travis Zigler. And so, I wanted to bring them, not just because they’re successful, what you hear about and
all that good stuff. They are, obviously, members of ours at Amazing Selling Machine. But one of the really cool things that we’re trying to stress as a company and trying to get out there is the impact people are
having with their brands. What we found out, and what I found out, especially at one of
our recent live events when I was talking with member
after member after member about why did they join
Amazing Selling Machine, and a lot of ’em, it wasn’t
just about the money. It wasn’t about like how
do I quit my job even, it wasn’t necessarily how
do I make a bunch of money so I can buy fancy things? There was something else. They wanted to have some
bigger impact in the world. And we’ve recently surveyed
our members from ASM and found out that our members, if we extrapolate to
the whole member base, based on the people who surveyed, have donated over $100 million to charity, which is absolutely incredible. And so, I kinda wanted to bring to home a really good example of this, and hear their amazing stories. So, thank you very much for joining us. – Yeah, thanks for having us.
– Thanks for having us. – So, what I’d like to do is just kind of run through a
bit about your story. You’ve got some really cool things you’re out there doing in the world, you’ve got a successful business, but let’s start with what were you doing before you started this business? – So, we had just started
two optometry practices in South Carolina, and when you first start optometry practices,
it can be a little slow. So, we were a little bored
or Travis was a little bored. I got an email one day about ASM, and it just clicked for you. – Yeah, the funny thing is I was actually thinking about doing it on
my own, and then I realized, having a teammate would be a lot better, and it fell into our lap. And we go on a mission
trip every year to Jamaica, and we take our staff with us, our team. And, we knew that would cost
probably around $12,000 a year, and so our goal when
we purchased the course was to help pay for the staff to go on the mission trip with us. And, so we purchased it,
and here we are today. – Yeah, that’s awesome. So let’s talk about that for a second, ’cause we were just talking downstairs, and you were saying
that you kinda found out about this whole thing
about a bigger mission I guess, if you will, back
when you were in college. Like you went on one of
these trips back then and it kind of opened your mind up. Could you tell us sort
of about that experience? – Yeah, so, back in optometry school, we went on a trip to Ecuador with Volunteers for Optometric
Service to Humanity, or VOSH. And that really got us
started on everything. We got to see so many
people that we could help and just the smiles on their faces when they got their first pair of glasses. You have a really great story about a specific person
that really impacted you. – Yeah, I still remember his name, his name was Anhel Riviera. And, I remember him, when
we pulled up to the clinic that day, his eye was red and
he had pressures of about 80. Normal pressure is around 20, and so he had around four
times that of normal. And what we did in clinic that day is, we brought his pressure
down from 80, down to 20, pretty much relieved his pain. Unfortunately, he was
already blind in that eye, but we relieved his pain. This was a hard-nosed, 80-year-old farmer. I just remember, he just
broke down in tears, started crying, and then
just hugged me and said “God bless you, God bless you.” That’s when I got hooked. We joked, that’s the
last time she saw me cry. (laughs) – Ever. (laughs) – We were hooked at that point that we knew we had to
do this mission for life, and with our practices, we calculated that we’d probably be
about the age of 55 to 60 before we’d get to this full-time. And then with ASM, and with the help that the amazing community has given us, we are doing it now, two
and a half years later. – Yeah, it’s awesome.
– So, it’s been just amazing and now we can dedicate our
whole lives to our mission work, and instead of going on one trip a year, we go on three to four. – And so you kind of knew going into this that when you were building your practice, like the goal was still to do this? – Yeah. – And then, you instead
sort of ended up doing that but also building a business, using the training that we’ve created, and it allowed you to get
there a heck of a lot faster. – Oh yeah.
– A heck of a lot faster. – Yeah, and so how did
that experience kinda work? Building your business, going through Amazing Selling Machine, launching physical products. How’d that journey go for you all? – It was interesting and
it was a lot of work. I mean, it required a lot of dedication. We would get up at six in the morning and watch the trainings
and go through all of that, then go and see patients all day long, and really be focused on
that throughout the day. And then, get home, and at night, watch more training, implement more stuff. It got to the point eventually though that we were running our business, we were doing the same thing. We were running our online business in the morning and at night, and then seeing patients all day long. That’s exhausting. I never thought that I
would not be seeing patients as an optometrist but
this is pretty awesome that we get to do this. – Well, we knew that if we
put in the time and effort at that time, building
all three businesses, we knew it would pay off in three years from then and it has. Right now, we’re living the life we love. We just had our first child,
and he’s nine months old and we get to stay home with him all day and try to work on the business. But we’ve built an incredible team, we now have eight people that work for us. What we do now is kind of
optional, we just try to make… Our job every day is to
grow our business more and we always joke that my
job is to 10x the company, her job is to keep us from going bankrupt, (laughs) and then the team does the
rest so it’s a lot of fun. It started out with just us two, and it’s grown to this team of people that you’re responsible for,
and it’s just a lot of fun ’cause we interact with
them on a daily basis but they’re all virtual. But, pretty much what
we did at the beginning is we followed the training step by step, and we watched the training, implement it, watch the training, implement it and we didn’t skip anything,
and we’ve been asked like what was the secret to your success? It’s literally just
following the training. – That was it.
– It’s that simple. – Yeah, that’s awesome. I guess, probably having
your bigger mission has kind of helped you
motivation-wise, too. Let’s talk a bit about what
is the problem out there that y’all are trying
to address in the world? And also, how has that been
related to your business? You all know this, obviously. What is the big issue
that you all out there are trying to tackle? – Yeah. So there are 700 million
people in the world that are blind because they
don’t have access to glasses. So whether that’s reading glasses, or just regular glasses
that help them see far away. There’s just a huge need in the world. There are optometrists in
some of these countries, but there aren’t enough for the amount of people that are there. And you have to have money to
be able to see the optometrist and to get the care that they need. And so, that’s really kinda
what we’re trying to tackle through Eye Love and our foundation. – Yeah, our mission is to
end preventable blindness, and that’s what she’s talking about there with blindness being just
from a lack of glasses. Most people don’t realize that you can go to the Dollar Store, buy
a dollar pair of glasses, put them on somebody,
and they can see again. And so the example I like
to give is a fisherman. We go to a lot of islands in the Caribbean and a lot of people fish. Once they hit around the age of 40 to 50, they lose that ability to see their hooks, so they can’t line it anymore. And so, you give them a
pair of reading glasses that we bought for a dollar or even 50 cents in the United States, and now they can work again. What they used to have to
do is they’d become a beggar ’cause that’s all they
could do, they couldn’t see. And so you’re giving
countries a boost in economy just because people can
continue to work again. – It seems like such a
small amount of money. Why do you think it’s
not making it down there? Where is the system broken? – 700 million people, it’s just hard to- – Just a lot of people. – And we’re growing every day. The world’s growing-
– Yeah. – And so it’s hard to
get the access there. I think it’s partially due to just how these countries are set up. They’re just not set up for healthcare. – And, I think that there are other definitely not bigger problems because I think this is a huge problem, but there are other issues
that other organizations are trying to tackle first before eyecare. They don’t consider eyecare to be as important as it really is, but it’s one of your most important senses to be able to function in your daily life. – Yeah, absolutely. And so, then you all have
had this bigger mission and now you sort of use
your business as a vehicle to kind of do good things in the world. I know you were saying that you’ve donated so much amount of money to this cause that’s actually coming from
your business, the profit? – Yep. So, we started our Eye
Love Cares Foundation two years ago, and we donate a
portion of all of our profits to our foundation, and then our foundation helps to fund our mission trips, helps to fund equipment that’s needed, sunglasses, glasses, and
the general eye exams, and then scholarships for
optometry students, as well. – Then the end goal of the foundation is to create permanent clinics, because right now, it’s
a MASH-style clinic. We go in there, we set up, we see two 2,000 to
3,000 patients in a week, which is typically what
we do in a year here and then we leave. And so, the sustainability isn’t there. So if they break their
glasses, lose their glasses, they can’t get another pair. And so, our goal is to
create a sustainable clinic in these countries and then
train people in that country to then go out, check for glasses, and if it’s just a simple pair of readers, they can dispense that pretty easily. If they have more trouble, they can then send it
back into the hub office of the main office where we’d be working or an optometrist would be working, and then we could figure out if there’s a bigger
problem there going on. – That’s awesome. So, you all clearly didn’t
get involved in this as just something to add
to your marketing material. But, this thing, you
see in a lot of cases, like Toms Shoes for example;
they built this massive multi hundred million dollar
company with the whole program of if you buy a pair of shoes from us, we give a pair of shoes
to somebody in need. I think people are, in
general, consumers are really resonating with this kinda thing. ‘Cause they’re like yeah,
maybe I get a nice product, but I’m not really into just giving money to a business just so
they can make more money that doesn’t really get me excited. So they’re favoring brands
that have a bigger mission. So how do you think,
like on a tactical level, this has impacted your actual
brand and your actual sales, versus other people
selling similar products that don’t have a bigger mission involved? – I think loyalty is the biggest thing. – For sure. – We have an insert in every package that we send out almost that talks about our mission on one side. And when they see the mission, they feel like they’re
part of something bigger. But they don’t just throw that brand off to the side anymore. What they do is when they go to search for sunglasses for example, they buy a pair of our sunglasses, and then they see it on a card, they then will go back
and buy another pair of our sunglasses and
specifically search our brand because they’re supporting that mission versus going back on Amazon, putting in the keyword sunglasses
and just buying from that. They’re actually searching for our brand instead of just searching for a general product or something. – And we’ve put our mission on everything since the beginning. It’s been on pretty
much since the beginning on our boxes, our inserts,
our Amazon listings, our website, everything. And we were joking earlier
that when we get somebody that wants to give us a one star, they give us a three star review instead! So, that’s kinda nice.
– Yeah, that’s cool. So, just to wrap up, I guess,
you’ve had a lot of success, you’re still in the middle of this thing, you’re growing your business, you’re out there having an amazing impact. What does the future look like for y’all? What are you looking for? What are you working on,
and where’s this going? – Yeah, we were just talking
about that yesterday. – Yeah.
(laughing) That’s a deep conversation. Our mission, pretty much
what we see happening is creating those bike and hub clinics that we talked about. And once you figure out how to create one of those sustainably,
then you can just replicate it over and over and over again in every country in the Caribbean, and even here in the United States. We actually do a lot of work here in the United States, as well. That’s our future, and
that’s where we see ourselves spending our whole time. Right now, we do a lot
day-to-day in the business, and within the next two years I wanna be out of the day-to-day, I want her to be out of the day-to-day, so then we can 100% focus
on the mission work, and still have somebody
else running our company, or somebody coming in and
buying in to the company, and us just still being
advisors on the company. And so, that’s where I see
the future of this going. And then, of course,
our foundation will be kind of our heart and soul moving forward. – Yeah. I mean, I’ve said since
our first trip to Ecuador back in optometry school that if I could just do that type of work for
free whenever I wanted to, and not necessarily because I need to, that would be perfect. I would love to be able to just- – Even in the United States.
– go to one of our clinics, or yeah, do a free clinic
here in the States, and just do it because I want to and I can because we have the passive
income to be able to do that. – Yeah, that’s cool. Well, I appreciate it. Thank you very much for joining us and sharing your story with everybody. Yeah, everybody, so as you can see, you can build this kind of business, and a lot of people do it
because they wanna make income, they wanna have freedom from
maybe a job they’re working at, or they wanna bring a
husband or a wife home from a full time job to spend
more time with family or kids, whatever it is that you wanna do, you may also have a big impact out there you wanna have in the world and this business is also
another vehicle for that. So, as you see from perfect example, it is absolutely possible. So, thank you very much for watching and we hope to see you soon.

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