Google Ads 2020 – Make Sure Your Website Can Convert

Google Ads 2020 – Make Sure Your Website Can Convert


As I was saying in my last video, I’ve been marketing online for over 17 years. Back then in 2002, I started an e-Commerce website called easylighting.co.uk Five years ago I sold the company. The success of the company was due in no small part to my Google AdWords campaigns. I now run Google Ads campaigns for companies in the UK and America. I’m now giving away all of my best Google Ads tips and tricks, so that you too can be successful using Google Ads. I’m now going to give you another big tip to help you with your Google Ads campaigns. So keep watching. So my next top tip is….. Focus a great deal of attention on getting your landing page right and then keep optimising it. The page you’re sending people to, from your Google Ads Ad must contain keywords from the Ad itself and you will need to keep optimising the page in order to raise the quality score of the keywords in the Ad group in your campaign Why is this so important? Well because the higher you can raise the quality score, the cheaper your cost per click is more likely going to be. Google Ads is a highly cost effective way to market your business if you are doing what’s required to get a good return on your investment. That’s it for my second video of 2020 and I hope you’ve found it helpful. If you’d like any help with your Google Ads campaigns. why not give me a call. Come on! Let’s have a coffee.

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