Google Ads: How To Get No.1 Ad Position With The Lowest CPC!

Google Ads: How To Get No.1 Ad Position With The Lowest CPC!


Hello. Would you like to pay the lowest cost per
click for your Google AdWords ads and get the highest ad position. Keep watching and I’ll show you how. Hello I’m Uzair. And in this short video I’m going to show,
you how you can increase your quality score pay less for your cost per click and increase
your ad rank all at the same time. Now most people or most advertisers think
that bidding more aggressively or throwing more money at Google will get them ranked
higher in the ads. But that is not the case. Well Google will gladly take your money but
you will not get the highest rank position. And even if you do get the highest ad rank,
you’ll be paying so much that your budget is going to get depleted very very quickly
everyday and your competitors ads will show longer than yours because your budget will
keep on running out. So what’s the formula of running your ads
all day long, not depleting your budget, paying less for your cost per click. And getting ranked higher in the ad bidding
option. So first you need to understand. Quality Score of your keywords. Most people don’t know what Quality Score
is and don’t pay too much attention to it. Well it is one of the most important factors
in Google AdWords and you’ve got to pay very very close attention to the Quality score
so that you can get the maximum benefits out from out of Google and from AdWords. First I’m going to show you where you can
find your Quality Score of your keywords in your Google AdWords dashboard. So here I am in my dashboard and you can see
the column for Quality Score is over here. But if you can’t see this column in your dashboard
then what you need to do is to go to the modify columns. And then Attributes and you will see that
yours is not checked. And so you need to check it. And you can then say it as a custom column
set and I usually save my columns so that I don’t have to keep on going in here and
checking all the columns which I need for my AdWords account. I’m going to cancel that. Let’s go back to our presentation. OK. We’re back in here. So let me explain a little bit more about
the Quality Score. Each keyword has got a Quality Score between
1 and 10 – 1 being the worst and 10 being the best, you want to be as high as possible. But it doesn’t happen straight away. It gradually improves and quality score is
mainly dependent on three things, the relevancy of your keywords, the ads and also the landing
page experience. So between these three factors Google then
calculates the quality score of that keywords. If you are let’s say advertising for green
apples you need to make sure that your ad has got green apples on it and runs them to
clicks on your ad and goes to your landing page. You are selling green apples and not red apples. And that’s what Google wants to be certain
about is that the keyword, ad and the landing page are all relevant to each other. So Google gives a benchmark of quality score
of 5. So you want to be starting at least at five
and anything lower than that you need to pay a little bit more attention as to how the
ad has been written and whether that the quality keyword is relevant to the landing page or
not. So anything lower than that you need to start
working on it. But, here’s the big problem, if your Quality
Score is down below over here between 1 and 4 then you are going to pay a lot more than
you should be and if you are up there, then you get a huge discount from Google for
getting a higher quality score. So how does the Quality Score actually play
a part in working out your cost per click. So let’s work out your cpc and this is the
formula which Google uses to work out your cost per click. So it’s a very very clever and a very simple
formula which I absolutely love and I think you too will agree that it gives a level playing
field for the small businesses when competing against the big ones, because big companies
will have the budgets and the resources to throw at Google and buy the way to the top. But that is not the case. You too can be competing with the big boys
and your ad could be above the multinationals for the same keyword. So your, your price is equal to the ad rank
of the Advertiser below you divided by your Quality Score plus 1p. Now I’m talking here in British pounds but
it could be any currency where you are. So let’s look at this formula a bit closely
and how it works. So we’ve got four advertisers, as you know
we have got four ads at the top of the Google page. So advertiser number one two three and four. Advertiser ranked number one is bidding a
maximum of £2, £4, £6 and £8. So you would have thought that the advertiser
who is throwing the most money at Google would be ranked number one but in this case he’s
the last and here’s why. So quality score for advertisers ranked number
one for his keyword her keyword is 10, 4, 2 and 1 respectively. So the ad ranked is calculated by your maximum
bid times your Quality Score. So two times ten equals to 20. Four times four 16, six times two 12 and eight
times one eight. So, obviously 20 is the highest. So advertisers ranked number one is ranked
number one because that advertiser has got the highest ranked followed by all the others. So that’s why they are bidding the least because
Google is rewarding them for having the highest or the best quality score out of the four
advertisers. So next we move on to how does your actual
cost per click is calculated. So here’s how you pay. It’s the ad rank of the advertiser below you,
so that’s number 16 divided, by your quality score which is 10 and you will only ever pay
one P or one cent more than the next best advertiser. So it works out to £1.61p. Advertiser ranked no. 2 is the same, as this formula has been calculated
which is £3.01, £4.01 and so on. So now you can see that the advertiser ranked
number one is paying almost half of advertiser ranked number two, just because they are paying
a lot more attention to the quality score. And Google is rewarding them for that. Now let’s say the advertiser ranked number
one started to increase the bid to £4. That does not mean that Google is going to
charge them more. They will still pay the same CPC but then
the ad rank is going to jump to 40 and the rest of them will really struggle to get the
ad rank number one if they want to come in the top spot. Because to beat ad rank 40, they will either
need to up their max bid or increase their quality score. I hope you enjoyed this video and learnt a
little bit about how Google AdWords calculates your quality score, ad rank and your cost
per click. Please don’t forget to subscribe to our channel
and you’ll be the first one to be notified when I put other videos like this one. That’s it for now. Care. Bye for now.

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