Has Blogging Changed Too Drastically in 2020? (The Explanation Behind Your Weak Results)

– A lot of people think
blogging has changed over the last year since
they’re not getting good results from their blogging efforts anymore. The truth is, the
underlying rules of success when it comes to blogging
are still the same. But the competitive game has changed a lot over the past years. In this video, I’m going to
break down some of the things that you need to do in order to be able to compete in 2020 and stop getting the lousy results that you’re
getting with your blog. Hey, this is Neil Patel and
today, I’m going to cover has blogging changed
too drastically in 2020? (calm music) Before we get started,
make sure you subscribe to this channel, and if you’re on YouTube, click the alert notification,
that way, when I go live, you’ll get notified. A lot of people think that blogging is a pointless marketing method due to Google’s recent algorithm updates. However, blogging still reigns as one of the best methods
to rank high in the search. So if it’s not algorithm
updates, what is it? More and more people are
struggling with ranking, but it’s not because
Google is making it harder. It’s because the markets are getting more and more saturated. Just think of it this way, there are over 1.5 billion websites on the web, and 380 websites are
created every single minute. There’s roughly a billion
blogs on the Internet. That’s roughly one blog
for every seven people. Now, some websites have
blogs, some of them don’t, that’s why you see the
discrepancy in that number. But you’re probably wondering, hey, with all these websites coming aboard, with WordPress powering more
than 30% of the Internet, how do I compete? And is it even possible to
rank anymore in your market? In short, it’s still possible. It’s going to take some patience. It could take up to three months to start seeing even some
traction in the SERPs. Not amazing traction, not
game-changing traction where you’re getting sales,
but just some traction where you’re starting to
rank higher and higher, maybe get on page five
or page four or page six. That just shows you that
it’s starting to work, but you won’t see the results
until you’re on page one. And that’s if you’re doing
SEO consistently and correctly in the first three months. I often hear people saying,
I’ve tried and it didn’t work. And I didn’t get results instantly. And unless you have a
top brand like Amazon or Nike or even me in
my space or Wikipedia or Moz or SEMrush or one of
these big players, right, you’re going to get results, but
it’s going to take a lot longer. But it is worth it. Here are some sure fire tactics that can help you rank in whatever market that you’re trying to compete in. First, you want to make
sure that your blog is correctly optimized. It’s important to make sure that your blog is going after relevant
keywords and the ones that aren’t too competitive,
especially at the beginning. The average keyword density you can pick, but generally, what we found
by researching keywords, it’s somewhere around 1%. You don’t need to optimize
for 1%, but typically, if you’re going after a keyword,
you’ll naturally include it within your content, your
title tag, your headings, within your introductory paragraph, and maybe even your conclusion. So if you’re not including
the keywords in your content, chances are, you’re not going to rank more because Google doesn’t know that you’re going after that keyword. And as I mentioned, you don’t
want to go after keywords that are too competitive. So using Ubersuggest,
type in whatever keyword that you’re looking to go after, look at the SEO difficulty score. When you’re starting off,
you want to go after keywords that have a difficulty
score of 40 or under. You’re much more likely to get rankings if you go after keywords
that are 40 and under versus going after the ones
that are much more competitive. You also want to optimize your site for mobile and voice search. According to Google, more than 50% of search queries globally have now come from mobile devices. And according to Comscore, over 50% of the searchers on Google
are now voice-based. And that makes sense, when you’re driving, you can just talk into your phone, boom, you can get your answer. So if you want to do well
with mobile and voice, make sure you’re using
structured markup, right. Not only does that help for mobile, but that also helps for voice search and featured snippets as well. You also want to opt in for
the long tail keyword approach when you’re starting off. If you’re just starting
off at the beginning, you want a lot of traffic, remember, on voice and even on
mobile, people are searching for long tail phrases. Yes, they don’t get a
ton of traffic compared to head terms like credit card, but a lot of these long
tail phrases add up, because you can go after
hundreds within a blog post, especially if you’re creating
long authoritative pieces of content that are super in depth. You will also want to use analytics to determine a customer
journey and performance. A lot of times, I see
businesses making the mistake of not using Google Analytics
correctly and accurately to figure out what they should
focus their attention on. Here’s what I mean by
this, installing a piece of Google Analytics code isn’t really going to solve all your
problems and help you figure out how to get the most out of your traffic. You need to look at your Google Analytics, set up conversion tracking,
and figure out what channels, what sources are causing
the most conversions, what pages are causing
the most conversion. That way, you know what to do more of and what not to do more
of, because a lot of times, you get a lot of traffic to
pages that are like, wow, look at all this traffic, but
it’s not driving any sales. And you’re like, it’s the right keywords, I’m just not driving any sales. Well, a lot of that, which
is the next approaches, you can’t be afraid to
monetize your content. So with a blog, you’re
getting some traffic, if you’re not telling
people about your products or services within your blog content, don’t ever expect to generate any sales. But if you do, you’re much more likely to. Last but not least, you need to focus on an omni-channel approach. Focusing on several different channels is going to actually provide
you better SEO results. Yes, SEO is Google, but
think of it this way, from everything that we’ve seen, when you get more social shares, you’re getting more
traffic back to your site, that means more people
are seeing your content, they may link back to it,
they may leave a comment, they may subscribe by email,
they may come back a year later and then buy from you or link back to you. And all those user signals
will continually help with your ranking. The reason the omni-channel
approach is super important, Eric Schmidt once talked about
how brands are the solution to figuring out what sites
should rank on Google. When you take an omni-channel approach, someone’s more likely to see you. And they call it the rule of seven, when someone interacts with
your brand seven times, they’re much more likely
to build that connection with your brand, and that
helps with your brand queries, which then helps with your rankings. If you’re curious to see how
your brand is doing compared to your competitors, you
can go to Google Trends, type in your brand as well
as your competitors’ names, and they’ll show you a graph
of how you’re competing versus all your other competitors, and the key is to be higher than them. And taking that omni-channel approach will help you grow your brand
bigger and bigger over time. If you need help getting
more traffic to you blog, check out my ad agency,
Neil Patel Digital, or if you just have any questions, leave a comment below and I’ll answer it. If you enjoyed the
video, like it, share it, tell the people about it,
thank you for watching.

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