How to create a dynamic remarketing campaign

How to create a dynamic remarketing campaign


[MUSIC PLAYING] SPEAKER: Dynamic remarketing
shows your previous website visitors ads tailored to them
based on products or services they viewed on your website. In this video, we’ll show
you how an airline might create a campaign and get
started on the feed, tag, and remarketing lists needed
for dynamic remarketing. From your signed
in AdWords account, create a display
network only campaign. Select Remarketing. Then enter a campaign name,
bid strategy, and budget. Select “Use dynamic ads.” Choose a business type. This is a key step. Your business type
determines the type of feed, custom
parameters, and ad layouts you’ll use from here on out. If your business
type isn’t listed, select “Other custom option.” Keep in mind that
retail businesses must use a Google Merchant
Center account to upload their data feeds. Next, click Set Up
Remarketing to be guided through a three-step flow. Step 1, start thinking
about creating a feed of all your products or services. Here’s an example of a couple
rows from a flights feed. Note that the destination ID and
origin ID values in your feed will need to match the values
passed through the flight destination ID and
flight origin ID custom parameters in your
dynamic remarketing tag. Step 2, add the remarketing
tag to your website. Here’s an example
of custom parameters an airline would use. Values passed through
these custom parameters should be dynamically populated
with values from your web pages. Step 3, review your
default remarketing lists. Here’s what an
airline would see. These lists can help
you target visitors who may be at different
stages, whether that’s researching a product or service
or ready to buy or commit. After you’ve gone
through each step, your newly created
feed will be selected. Enter an ad group name. And then click
Save and Continue. You’ve just created a
dynamic remarketing campaign. Next, you’ll choose
“Dynamic ad layouts” and finish setting
up your feed and tag. Remember, ads in
your campaign won’t run until your tag
and feed are set up. For more information about
dynamic remarketing and AdWords policies about it, visit
the AdWords Help Center. To get the latest
AdWords tips videos, subscribe to our
YouTube channel. [MUSIC PLAYING]

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