How to Create Google Ads (Google AdWords) Reports for Clients
Many Google Ads advertisers struggle to get
decent reports out of their account. So in this video I’m going to show you how to set
up a simple report which you can use yourself or share with your colleagues by sending out
a pdf. Hello, my name is Uzair and thanks for joining
in. In this video I’m going to show you a simple way of how to create really engaging
and interactive reports which you can use for yourself and for your colleagues. So,
when you log into your Adwords account or Google Ads I should say (I keep saying Adwords!)
go to ‘reports’ and then ‘reports’ again. You’ll come to this dashboard over here. Now
there are some predefined reports already setup, or you can create a custom one which
meets or suits your requirements. I’m going to create a new one, but as you can see there’s
already one saved in here. So let’s go into custom and now you have a choice of creating
a table, line chart, bar chart, pie chart, or scatter chart. I want to create the table.
You can name it. So let’s say this one, I want to track conversions; name it as conversions.
So now you have got the level of detail as one category or section I should say if I
close that and then the other one is the performance targeting attributes, call details, message
details; you’ve got all of these over here, so you can make as many reports as you like.
There’s a lot of information in there, all I want to worry about is the conversions for
now. First of all I can put in my campaign so it comes up here. Then all I do is I’m
going to drag conversions, cost per conversions and conversion rates, or you can drag any
of the other metrics as you like. It takes a few seconds for it to update. There it is. Now I can see in a snapshot which campaigns
are converting and which ones aren’t. You can create filters, you can sort them out
by high to low or low to high. Now I can see that my campaign, this campaign is, has got
so many conversions, conversion rate and the cost per conversion. This now is ready to
be saved, I can either save or save as save as conversions, relations…that’s saved. Now when I go back to my report section, you’ll
see that my report for conversions is there already. So let’s show you another dashboard.
With dashboards, you can also create a bird’s eye view of your campaign performance. Again,
you can bespoke and custom design or create whatever metrics you want to put on them.
So you can either do a new dashboard or open sample dashboards. So let’s open up a sample
one and see what we’ve got. So here we have custom scorecard which shows me the cost interactions,
interaction rate, or the click through rate impressions. I’ve got the daily cost by device.
Again, I can customise this report quite easily. Then you’ve got the interaction rate and cost
by device and the campaign performance at the bottom. The good thing about the dashboard
is when I change the date, it’s going to change the data and then it’s going to compare it
to the previous date period. Again, this is a great way to eyeball all the important metrics
in the dashboard and you can create one over there. Let’s create another report very quickly.
I’m going to find out my best performing keywords with the best quality score. I’ve got the
quality score over here; with the quality score, as you know that there are three metrics
which Google looks at to get a good or a bad quality score. First is the add relevance,
landing page experience and the expected click through rate. Again, we go to my campaign, then put in my
keyword. So all I’m doing is making a column as to which campaign that keyword is in, or
I can put in an ad group as well so I can drag an ad group between them. So now I’ve
got my campaign ad group, keyword ad relevance, landing page experience, expected click through
rate. If I want to find out a metric instead of going through all these dropdowns, I can
go into search and I can type in the attribute, place it there, so I can see what the quality
score is for that keyword, and now I can filter it from high to low. Now I can see that all of these keywords are
fine, so where there is a problem I can then go into that keyword and look at what the
problem may be, whether it’s on the ad or the landing page or the expected click through
rate, and then I can make the changes or a make the adjustments. Once you’ve got your
report or the table that you were designing, you can then either download it as a CSV,
excel or whichever format you want to download it as, or even a pdf or you can schedule it
so that it can be either emailed to you once daily, weekly, or every first of the month. This is how you create your scheduling and
downloading of these reports. I hope you found this video useful. If you’d like to be notified
of other videos like this one when I upload, please click the subscribe button and do put
in a comment if you would like me to create other videos like this one. That’s it for
now. I’ll see you in the next one.