How To Do Native Advertising

How To Do Native Advertising

So in this video I’m going to show you
how to do native advertising. Now a little bit about me. I’ve spent millions
of dollars on advertising and hundreds of thousands on native ads and I’m going
to show you how to properly research your competitors. Find the right ads, how
to create an ad and we’re going to… I’m going to be walking you through live here
on my computer. We’re going to set up an ad on a native advertising network and I’m
going to show you how to just test things out and make sure you can optimize your
ads to be better. So let’s get on my computer and I will show you how
everything is done. So, the format for this video is first we’re going to
research, okay? Research is the foundational element for all marketing. You want to
know what your competitors are doing so you can do it better.
Second is we’re going to create an ad. Surprisingly easy. I’m going to keep this
video pretty short and I’ll show you how to create an ad really easily then we’re
going to test it out. I’m going to do some native advertising. Whatever. So let’s get
out of my computer right here. Let’s check out what’s going on in the native
advertising world. Now native ads, one thing to understand is native ads show
up they they look like suggested articles and typically where they’re
showing up is on new sites or opinion sites or what have you. So we’re going to
start on a new site called the As we see this is just a
commentary site and we’re going to see you know this this article that they post – ”
Realtor’s beware bla- bla- bla- bla – bla. Now typically, we’re going to scroll to the
bottom and we’ll find the native ads down here. Here we see it. We see
Taboola feeds. So Taboola is a native advertising network. And we see some
native ads right here. They look just like regular suggested articles. Here’s
one. If we scroll down, we see two more native ads. See it in real tiny print. It
says sponsored right here and shows the name of the company – The Motley Fool -Wikibuy
and let’s open up some of these sites. We see more native ads. This looks
like… This is a an affiliate and actually. So we’ll look at that as
well. So this is an affiliate advertisement for solar panels, okay? Now
here we go on one of the sites. We see Newbury Park California Approves Little to
No Cost Solar and they say if you’re paying more than $99 a
month for power you might qualify for zero down solar panels. Blah – blah – blah
blah – blah and then there is an affiliate link, it looks like right here. So these
are affiliate links to go to a separate site. This is an affiliate advertisement
and this company will make money. The company who’s placing the ads on
Taboola, each time somebody fills out this form and requests a quote for
installing solar panels. Let’s look at some of the other advertisements. Yeah, we
see another solar. We see 20 places to place 50k. Looks like they’re doing ad
arbitrage as their business model. Then we see other direct responsible sites.
5 stocks for potentially building wealth and you see this is an
advertorial and they’re trying to get you to enter in your email address right
here so they can continue to market more products to you and I’m assuming they’re
probably offering something for sale after you enter in your your email
address. Let’s check this out and sure enough, they’re offering a product or a
newsletter for $99 to get their email newsletter of the best stocks to
purchase. tThat’s this company’s business model is they’re helping you find stocks
to invest in. They’re claiming to have you know some sort of special
information and you can you can purchase a subscription to their newsletter to
hopefully make more money from stock investing on their website. And so and
look at all these look at all these nice charts. Everything’s going up. It looks
pretty good right? Subscribe to this newsletter. So, let’s get back to
native advertising. Now once you’ve done research on your competitors, you should
have a few different advertisements to start with. If you can’t just find native
ads for your competitors or for companies
similar to what you’re going to be advertising, what I suggest you do is you
use some sort of ad spy tools. So you can use a site like adbeat. You see
adbeat right here. Allows you to instantly uncover people’s
advertisements so we can search for let’s say if we want it to search for
weight loss. So you can use adbeat to find other companies who have you know
advertising in your niche and we see that this company is doing you know
native advertising and we can see where what their ads look like. If we click see
top native ads. Now this software is a paid subscription so we can’t go any
further but we can get an idea of what some of their ads look like if I had
subscribed to this service. But right now, it’s not necessary because we’re not
finding weightloss ad I just want to give you an extra tool that you can use
to find ads even quicker and easier. That being said, I find just perusing the
internet sometimes is the best way to find ads in your niche. So given that we
found some native ads using the Taboola feed, we’re going to actually go on their
advertising network and set up an advertising campaign just to show you
how fast and simple and easy it actually is. So if I open up a new tab and I go to, we’ll see. This is one of the major
native advertising networks and they give some information on how you know
their ads look, they have a video here, they have resources, they’ve learning and
they kind of explained to you how their advertising network helps people who
advertises with them, etc. Taboola places ads on MSN, FoxNews, CBS, NBC and a lot of
other major news sites. Thousands and thousands. So it’s a very effective way.
I’ve personally spent thousands and thousands of dollars with Taboola to
advertise different affiliate products that I was promoting in the past and
it’s very effective place to place advertisement if you’re targeting a very
large audience, okay? I’m talking big niches, such as you know health or wealth
you know weight loss, skin care, muscle supplements, making money, investments you
know big niches where lots of people want to buy the product.
And here we are in Taboola. Now once you’ve signed up for Taboola as an
advertiser, you’ll want to go it’s called Taboola backstage and this
is where you set up the advertisements that you place. Now in order to place
advertisements you’d go over here to campaign management and you’d click
there and then you’ll want to click this button which says create new campaign.
Now once we create a new campaign, you’ll get to the new campaign setup screen. So
in our case, what we’re looking for is let’s say we’re looking to generate
leads. So I’d click that if we’re doing that or I would click online purchases.
It doesn’t really I don’t think it really matters. I’m just going to say demo
and branding text. Let’s use… Let’s just say that this is our site, okay? Weekly
Penny. So I’m just going to copy this site and we’re going to set up an ad around
this page. So I would just say Weekly Penny, okay?
I’ll click start as soon as review these times are fine and native
advertising, let’s say that since I’m getting you know in this example I am
trying to get people to contact a solar energy company. My assumption is that the
solar energy company is only working certain hours of the day. So in this case
I might actually set my ads to only appear certain times of day. So I might
say okay Monday, specific hours and I would say you know 9:00 a.m. to you know
5:00 p.m. okay? I could do that for all of the things. Then I would set up
my targeting locations. Say United States or if I was targeting just a particular
place in the United States I would select that and I’m just going to say
entire country and depending on what I want I could you know change my
selections. I want to I want only people on desktops. Now here we go,
you know let’s say the bid amount generally speaking, you want to start
with a higher bid. So you can get into what’s called the algorithm. What you
have to understand is there’s plenty of advertisers using Taboola. They’re only
going to show your ads if your bid is slightly higher or on par with the next
person. So generally speaking if you want traffic you start your bids high and
then you move it down. It’s going to be much easier to start high and then move down
than to start low and move up. And the reason for this is is simply because
it’s the advertising algorithms. If Taboola’s computer that manages
everything sees that you have a low bid they won’t give you much traction. I
don’t know. I guess this is just personal experience. I’ve always found more
success in starting a bid high than low. So I’m going to start it at two bucks per
click. It’s actually look at this. It says that the bid amount is higher than
our normal network bid range. I’m just going to say approve and then let’s do CPA
goal or CPA goal for this campaign might be $25. Spending limit, let’s say our goal
in the beginning is $250. We’re not going to spend more than $250
here and we’ll do a balanced delivery. This means that we are spreading our
spend over the hours. We’ll do optimize. We’ll leave this all the same and then
we’ll click continue. So after this, it’s just asking us to confirm our
information and what I’ll do is I’ll just click submit campaign, okay and then
it will ask us to paste our campaign URLs here. So what we’ll do is just
assuming that’s is our website and as you see… Let’s let’s copy and paste this
link. We paste our URL into here. Now what’s funny is look, that you can see
that this is an affiliate site just because it has the affiliate ID right
there. So we know 100% that this is a affiliate marketing campaign that’s
running on Taboola. So here we just click ad and what we’ll do is we will
create an ad based off of this. So it already generates a thumbnail and it
generates an idea of a title for us. We could move forward and click finish
right here. But what I’m going to do is I’m going to tweak the ad to make it look more
like our control here because generally speaking, I only want to do advertising
that is that is proven and effective. So I’m going to actually take this ad and I’m
going to do it very similar to that. So let’s copy the text of this ad, okay? so California will pay you to install
solar if you live near Newbury Park. Now this would only apply to people that
live close to Newbury Park. But let’s look at to see if there’s some
sort of dynamic parameters and I just googled Taboola dynamic parameters and
we see the first article here is dynamic URL parameters for titles and we also
have dynamic keyword insertion for titles right here. So I’m going to open up
both of these articles to see if I can suss that out this
information here. So this is pertaining to tracking. So this is not what we’re
looking for. But what we see here in the Taboola Help Center is dynamic keyword
insertion for titles. So this is going to help us out and what we see down here is
that they have dynamic parameters for country, region, DMA, city, platform or day
of week. So this is good, okay? So this is great and they even have an example
right here of how to do dynamic titles in Taboola. So we see everyone in city
capitalized is talking about these shoes. I don’t know if you can see that but
this is very helpful for making our advertising more effective. The more your
ads can relate specifically to that specific user in that specific location,
the more likely somebody will click on your ad. So let’s go back here. We have
city:capitalized. So I will go back to here and I will do…I will add in this
dynaic parameter, okay?
State capitalized, we’re going to change this also for the city too. Now let’s
check to see if our ad is set up correctly. Okay, it looks like city is
right and we also see okay, they don’t use state but they use region. So this
will include the region including states that the users browsing
from. So I need to change this around to region and I click okay. So here we go.
That is our ad and now what that ad will look like is it will say whatever state
somebody is based in, we’ll pay you to install solar if you live near whatever
city the person is based in. This is a great ad and this allows us to have a
highly effective advertisement that is we already know works if we’re
advertising solar energy. Now you can do this for any niche. What I did was showed
you just how to quickly find an affiliate campaign on native advertising.
I looked at the URL, I looked at a few other things and I quickly set up an
affiliate campaign on native advertising. All I have to do now is click the finish
button right down there and my campaign will have launched. People, it’s so easy
to get started as an online marketer. If you’re interested in going deeper into
this world, I currently work for myself and I make over a million dollars per year as a
marketer. If you want to learn more about what I do and how you can be an
affiliate marketer too, you can subscribe to my channel and you’ll get a free
course. So click that subscribe button and hit the notification bell if you
want to be updated about live streams I do. If you enjoyed this video, give it a
like and if you have any questions or are looking for any additional
information in regards to native advertising. Please post in the comments
below and let me know what you’d like to see me
out next. Thanks for watching.


  • Thanks for your help 💯🙏

  • Anthony Detry

    Good Stuff as always John!

  • Hey john just a question
    Do you update your course ? ( I think you made it in 2017) If so when was the last update ?

  • John can you talk to us about the free loophole you sent us about on email thanks

  • Brian Pfeiffer

    Thanks for sharing Native is easier said then done 😜📈

  • Prolific Affilliate Marketing

    Wow!! Good contents. That how native add works? I thought it was harder than how John actually break it down. Thank you sir.

  • As Always Great content John… 👏👏👏👏

  • Thank you. Good video

  • 🔥Amazing value🔥. Thanks sir 👌

  • Fire Vid John! Thanks man

  • I learnt alot from this video John 👍 I have wondered how having the titles relating to where people are from !! I follow an seo marketer who is from the USA and when ever I go to his website his title says London seo expert (I’m in London) while he is in a US city . When I use a vpn his title then shows differently . Now I know how that works , thanks John

  • Hi John. Do you mind telling me what kind of laptop is that !

  • Please one more video on Traffic Arbitrage

  • Molciz Burger Journey

    Is this ad network safe to advertise? Or just waste of time because of their click bot farming like adsjunky

  • During the beginning of the video, I was wondering if you could do affiliate marketing without setting up a regular blog or dedicated YouTube channel, and sure enough, you set up the ad for affiliate marketing. Awesome.

  • Fitness information

    This is the most underrated way to make money with affiliate marketing. Most gurus don't talk about this but you aren't most gurus👍🏿👍🏿👍🏿

  • I thought he was like all the other gurus when I came across his webinar but after watching several videos he seems transparent and gives a lot of value. He's the master‼

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  • did he really bid $2 per click on natives?

  • great stuff man

  • The lagg when you are drawing on the screen is giving me anxiety!

  • This video is gold. Such an underrated traffic source

  • Hi John,

    How much training on native advertising do you provide in your course?

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