How to Pick the Right Social Media Platform

How to Pick the Right Social Media Platform


– Hey everybody. This is Erik Olsen from Array Digital. Today I want to talk about which social media
platforms you should pick when you’re thinking
about digital marketing. There are a lot to choose from. There are some that are very big, some that are very small, some that are very niche. In particular, we got this
question in front of me, and it says, when it comes to reaching
your target audience on social media, discuss what
factors you consider most. They go into detail about
which platform to use, frequency, budget, things like that. Okay, we pick the social
media platform that works best for our clients. Every single one of our
clients has a different need, and thus, maybe they should
be on a different platform. In some cases, just Facebook makes sense, and other cases, just
LinkedIn makes sense. In other cases, you want a combination of
platforms to choose from and to use. So one of our clients is a national home
Improvement retail store. For this particular customer, we decided certainly
Facebook made a lot of sense. One, because homeowners are on there, but then also because
it’s just a huge platform. That’s where a lot of people
are day in and day out. For them, it also made
sense to be on Houzz. So with Houzz, it’s a place
where people go to get ideas about home improvement
projects before they start. Alright, so that’s the important
part is before they start. We can actually engage
with those customers before they get started on their project, and we can put relevant
information in front of them. So for that client, Facebook
and Houzz made sense. We have another client that
specializes in benefits, and targets directly HR directors. For that client, LinkedIn
made a lot of sense because we can actually find
relevant customers for him on LinkedIn. People have their titles in LinkedIn, we can filter, we can find an audience
very, very quickly. We do post on LinkedIn, but more powerfully, we now have a list of people that we can export from LinkedIn and bring into a custom
campaign in Facebook, and we can re-target those same people on a secondary platform. So the key here is to figure out, for you or for your client, what platforms make the most sense, get in front of your customers, and then give them relevant information, relevant to the interactions
you want to have with them. If you have a question,
feel free to comment below. We’ll get back to you right away. Thanks for watching.

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