How to Set Up Google Analytics – Tutorial for Beginners 2020

How to Set Up Google Analytics – Tutorial for Beginners 2020

– Hi, I’m Daragh, from In this video you are gonna learn, how to set up Google Analytics, and install it on a website,
in just three easy steps. Google Analytics is a powerful, free tool, that tracks your website
and marketing performance, so that you can improve it. By the end of this video, you will have Google Analytics set up, and you will be able to see things like, how many people are visiting your website, if visitors are coming
from Google, Facebook, or other websites, and which pages of your website are getting the most views,
so let’s get started. Step one, is to create a
Google Analytics account. To create a Google Analytics account. go to,
and click on Start for free. Then log in with the Google account. You can use the same Google account, that you use to access
other Google products, like Gmail, Google Calendar, or YouTube. And if you don’t have a Google account, click on Create account,
and set one up for free. Once you login, click Set up for free, then add an account name, and leave the recommended options ticked. Then choose whether you
want to measure a website, or an app, or both. Enter your website name, and URL, select an industry category, choose your timezone, so the reports are synced
with your local time, and click Create. Agree to the terms, for
your country or region, and that’s how simple it is, to create a Google Analytics account. Step two, is to install the tracking code. In order to collect data, and see reports in Google Analytics, you will need to install the
tracking code on your website, and there are a few
different ways to do this, depending on the type of
website that you have. So I’ll go through the main ways, including how to install the tracking code on a WordPress website, step-by-step. The tracking code should
appear automatically, after you create a
Google Analytics account. But if it doesn’t, just
click on Admin tab, in the bottom left corner,
and click on Tracking Info, and then Tracking Code, and you’ll be brought to the
page with the tracking code, to install on your website. If you are using a Wix,
Weebly, Squarespace, Shopify, or other website builder, then you can simply copy this tracking ID, and paste it into the admin
section of your website. For example, to add the
tracking ID to a Wix website, just click on Marketing connections, and then connect to Google Analytics, and paste in the tracking ID. The process will be very similar
for other website builders, so if you run into any trouble, just check the support guides. If you coded your own website,
simply copy this code, and paste it right after
the opening head tag, on every page of your website. If you are using WordPress, login to your WordPress dashboard, and click to add a new plugin. Search for the Monster Insights plugin, and then click Install, and Activate. Then launch the setup
wizard, and follow the steps. Click the category that
best describes your website, and connect Monster Insights. Then login with the Google account you used to create your
Google Analytics account. Leave the recommended
settings as they are, and click Save and continue. Finally, click to finish the
setup, and exit the wizard. It’s that easy. Note that Monster Insights
does have a pro version, with some more features, but the free plan is more than enough, to get your basic Google Analytics set up. That wraps up the various methods to install the Google
Analytics tracking code, so go ahead and use the method best suited to the type
of website that you have. Step three, is to confirm
Google Analytics is working. To test that Google Analytics is working, open an incognito window
from your browser, and type in your website domain. Then refresh the page in Google Analytics. Now you should see that
there is one active user on your website. This shows that google
analytics is set up correctly, because we can see the visit that you have opened in
the incognito window. After 24-hours your reports
will begin to populate, and if you click on Google Analytics Home, you’ll be able to see things like how many people have visited your website, if visitors are coming
from Google, Facebook, or other sites, which country your users are from, what devices they are using, and which pages of your
website are the most popular. All of this information will
help you make better decisions to grow your business, and if you want to dive in deeper, click on the detailed
reports, in the sidebar. That’s how easy it is to
set up Google Analytics, and install it on a website. Click here if you’d like to
get a recap of the three steps. Subscribe for more tutorials,
share this video with friends, and comment below, for what
video I should do next. Thank you for watching, and
I’ll see you in the next video.


  • Very interesting and informative about your presentation. Thank you. Can you share about how to sell an ebook from your website to Amazon kindle?

  • Very helpful video, Thank you so much!

  • Hi Daragh. Do you have another channel? I mean, this is for beginners. I know you from Udemy.

  • very cool Daragh, I've been a big fan since I got your udemy course!

  • Hi,

    What kind of email can I write to you for cooperation?

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