Marketing for Artists 101 – Growing a Following on Instagram, Soundcloud, Spotify and YouTube

Marketing for Artists 101 – Growing a Following on Instagram, Soundcloud, Spotify and YouTube


What does artist marketing look like right now in 2018 like you know how many people that just can’t market for s**t so I hope you guys can get some value out of this and I can teach you a little bit of what I know Alright guys, this is the Jade insider today We’re making some coffee all you need to make bulletproof coffee ‘kay better than regular coffee gives you energy without being jittery so for everyone who’s on this like entrepreneurial journey Or you’re doing like a lot of long focus work, this is really yummy and really good So all you need is some milk I use half-and-half organic, but you can use plant-based milk And you need some of this. This is the brain octane oil says “rocket fuel for the brain and the body” but for me It’s just more like (HELP) then, you need some beans I use this (bleep) but you can also use the actual bulletproof brand. yeah my mom really likes this but she’s Been drinking this for a while, but I think it tastes like s**t yeah, I’m really picky so I like through them It’s by Stumptown. Okay, two handfuls of beans I’m gonna grind it up and I forgot if I told you guys my day, but it’s been pretty great So I had a phone call and I’ve been really just invested in this like music industry thing So I thought I’d share it with you guys some value I found and drink some coffee one of my family’s client I’m using four ice cubes guys if you make this recipe at home, please tag me I want to see. So try one teaspoon at a time too much of this can upset your stomach. What!? (HELP) Guys don’t let coffee ruin your teeth so the oil lays on top if you can see that oh my god it’s like everywhere And then your’re gonna take the half and a half, and I add it to the Top (sung) Oh there’s a seal, okay then you add the milk on top I usually add it to the rest of the drink. Noooooooo We’re gonna try it. Oh, this is so good okay, mmm ten out of ten Love it! I’m a chef!! Yeah, I really do like this uh Brain octane stuff so my hands are oily, but I think we should talk about artist marketing now mm-hmm tastes so good It’s so good. It looks like this. I wanted to talk about just this common question I got so First of all you guys are super super sweet all the comments I get are is so nice and you guys are actually super engaging So like thank you for watching SONG PLAYS (Shout Out to the comment winner) Comment on this post to be featured in the next episoooode) SONG ENDS I really appreciate you guys so if you haven’t already make sure you like this video because I just made a mess for you guys um and subscribe to this channel for more I post every single day!, so let’s just get into the first thing the question. I got was like “I was wondering What do you think about influencer marketing especially for musicians??” The artists are in a huge place right now? There’s a huge just like opportunity there And I really do believe this is like one of my main next focus is like I’m already managing a few Artists marketing strategies, so I guess this is just an industry I wanna dive into so good question I’ve took a few courses and one of them is from a music management company in Netherlands and one of the CEOs was like basically create a fan funnel. Fan funnel is just a cone and there’s four levels to it so the top of the stage is the awareness third stage is the Follower then you have fans, and then you have superfans so all of this funnel like thing I’m going to say works for marketing but especially for musicians that when you’re trying to create a fan base, so The superfans are people that buy every single thing you put out that buy your Mixtape that buy your concert ticket that buy your merch most of them They’re like two percent of your entire following don’t be unrealistic It’s going to be hard to convert everyone, but what I’ve learned is if you keep that mentality And you spread your content over multiple platforms. You can create a really engaged super fan community Um so if say SoundCloud artists, okay one of the questions It was like “is using a bigger channel a good way to get fans??” So I think getting like okay for example getting SoundCloud repost it or like SoundCloud reposts And like other channels featuring your work is a great way for the awarness level But there’s no way in heck are you gonna convert all those to people that listen to your your actual music okay There’s gonna be a lot of work that on your end to get those people to the end of the funnel you want to get Super fans, but just be realistic with yourself. I think get a on the awareness level, okay Get it on soundcloud repost it or get it on YouTube whatever Awareness level works for you, but you know maybe communicate with a big like mass distributing company but that awareness level needs to also be followed up with the Followers so make people subscribe to your YouTube or Instagram K Get them engaged, and then your fans. Maybe get them into your new mailing list or your exclusive For my example, I’m developing apps for personal brands Maybe get them into your circle And then finally you know your superfans need to be like people that are like always in the whole 360 realm, and you Have to be creative with it, so I’d say that’s my position on in regards to like COFFEE BREAK That’s good so in regards to influencer marketing Make sure you have a small fan base, but make sure you think about a super fan base I think getting reposted is just only the top of the funnel you still need to do a lot of work You still might want to place more ads you want to do more collaborations? You might want to post daily content to get your followers going it takes time guys. There’s no way just by getting reposted You’re growing a fanbase um one of my friends who’s a it’s like killing it with clown cloud Alijah with like 16 million streams Right so like he puts in a lot of emphasis on posting a lot of work and one of them will gain momentum And you still have to follow up that work with really good content after because you don’t want to be all one-hit wonder Okay, what ever happened to Carly J Repsen? You know that song like call me Maybe was a freaking lit song, and now she’s just like not here, so thinking about time always distribute your content over You know long term time instead of short term and that will make sure you’re in the game for a long time instead of having a one-hit-wonder career as a musician COFFEE BREAK #2 I really need to get ready so um I hope you enjoyed straight insider coffee edition And I hope you guys also make this it’s really really yummy and really good for you hmm Hold up, if you could do me a huge Favor give this video a like and hit that subscribe button Turn all my posted on vacations now. That would mean the wooorld to me and I’d really appreciate it

82 comments

Leave a Reply

Your email address will not be published. Required fields are marked *