Native Ads Landscape: Heightened Personalisation, Evolution and Massive Profits | AWasia 2017

Native Ads Landscape: Heightened Personalisation, Evolution and Massive Profits | AWasia 2017


Hey, welcome guys to the native panel, also
known as the best panel. Gentlemen? So yeah, native ads. For those who don’t know,
native ads are the bits of content at the end of almost all news websites or
viral websites, at the end of the articles you might also like. The top networks
Taboola, Outbrain, RevContent, MGID, Content.ad and for people who are really
sick of Facebook being really, really annoying and banning all your accounts,
native might be a good option. So I’m here with Kyle. Kyle is a super, VIP,
guru affiliate baller, and Dean from Outbrain also probably a VIP baller, and
Sergei from MGID. Maybe you guys introduce yourselves a little bit, talk
about what you’re doing. Yes my name is Dean, I’m from the Outbrain, I’m a
performance manager working across APAC. So my role is to work with people
like Kyle in all different types of performance marketers. From brands to
affiliates, to sort of help them use native to drive successful ROI-based
campaigns and everything from lead gen to app downloads to you name it, that’s
my role to work with them and make sure they’re making money. Hi I’m Kyle,
I’ve been running affiliate campaigns probably for about five years now and
then native-specific for maybe two and a half years and we run pretty much across
every native platform you can think of. We’ve definitely tested almost all of
them, I think and we love native because it helps us get on really good sites and
it helps us transition, if we can see the sites, we can see the site ID
publishers, then we can easily transition from the experience of reading a high
trust news source to going to our page, which lends quite a lot of authority.
So we love running native. I’m Sergei, I’m CEO of MGID,
managing all the operations of the company worldwide and MGID is an native
performance network and we are the guys that are trying to help Kyle to be
successful and profitable. Great, so yeah, a lot of people love Facebook, really
high-quality source and I think a lot of you guys probably run on that, but native
is a good opportunity in a lot of ways and has some good advantages. So l’ll make Kyle talk about what are the advantages of native versus something like Facebook or
GDN. Yeah, so I mean, with native you definitely have access to a wider range
of publishers that you’re shown on. Like with Facebook, with GDN, well not so much
GDN, but with like Facebook for example, you’re only being shown on the
news feed. You do get a lot of crazy targeting with Facebook but with native,
you can have a lot of access to really good, stable campaigns. We don’t have
to mess around with our campaigns too much. We generally find a sweet spot and
we’re able to leave it there for sometimes weeks, months. Probably the
longest campaign we’ve had lasted about, I think, we have one from February that’s
still doing quite strong right now. So it’s a big advantage and typically if
you get it working on one native source, it’s not too hard to port it across to
others. So you gain a lot of convenience and a lot of stable scale from native
that we really like. Sounds fantastic. Stable scale is always good. Okay so Dean,
what do you think are some great offers or verticals that are being run on Outbrain
for affiliates, for performance marketing. So I’ve got that
question a lot, obviously out of the booth, but yeah so what works really
well, I guess the important thing to understand is that Outbrain can do
performance marketing. We do a lot of lead gen, so lead generation from
everything to email signups to comparison sites
right through to affiliate offers working with our whole range of
different things from like crypto currency to Bitcoin. Yeah, lots of things
work really well but interestingly now, Outbrain is really helping our users.
People are actually engaged with our network, discover new things. So it’s all about
discovery and discovering new offers that you might not be, knowledge or
reaching new audiences that might not have found you elsewhere and we’re
really opening up to where you can drive traffic. So really interesting we’re
running a lot of successful app download campaigns and there’s a lot more going
on around app downloads. You can now drive traffic, not just the content, you
can drive traffic directly into the App Store or into the Google Play Store, you
can drive to search results pages. We’re working with a lot of big OTAs, you
know the Agoda’s, the bookings, driving into listing pages. So anything that sort
of takes some sort of consideration, lead gen is working really well across
Outbrain. How about for Sergei? Adhering to everything that Dean was saying, it’s
all about lead generation. I mean all kinds of verticals are going to work for
lead gen in native, like dating offers, financial offers, different types of
product offers and actually e-commerce is starting to pick up as well, but there
are certain differences that you need to take into account when you are using
native for e-commerce. You should be using completely different approach,
comparing like some other traffic sources that, especially
Facebook that is probably the most popular source of traffic for e-commerce
right now. So how would you approach it differently? It is still like what Dean
was saying it’s about discovering and it’s about telling the story. In
majority of the cases, direct product recommendations are not going to work,
you really need to give user some additional benefits, like tell him a
story about that product or give him some content that he
is going to engage with before he starts acting and before he makes a purchase.
A perfect example, I mean probably like quite an old one, like top
ten gifts for Father’s Day or some articles that are going to give
some maybe basic but additional value to the user. There’s a good one in Canada,
which I think it was a girlfriend dumps boyfriend then he wins the lottery.
Sign-up for this casino offer now. In his blog, I don’t know if that’s true. I can
imagine the headlines. I’d say one important point building off what Sergei
was saying is that you need to realise like on Facebook, it’s essentially
interruption marketing and that’s not so much what you’re doing here. Maybe a
little bit on the image you use itself to get the initial click but
you really do have to provide some sort of a story or some sort of
narrative because you must realise that these are people that are on
CNN or some blog or some other site that they’re already in a
reading, engaged mode. They’re not just like bored and necessarily
clicking around and so, from there you kind of have to just piggyback off of
the the mode that their brain is in already and by doing that you can really,
instead of just getting an attention click, you can get really drive
performance and drive ROI, because native isn’t necessarily that cheap. So it can
work for app downloads and stuff like that but generally for us, it’s worked a
lot better on higher CPA campaigns. What higher CPA, like $50? Yeah, I
probably would not test anything below $40 or so. It could work but generally
we go anywhere from $40 up to you know $600 CPAs and higher. So I suggest
making sure that the clicks that you’re paying for, you’re not just throwing away
by baiting and switching. Yeah, I mean that kind of goes into what I
say is a very difficult part of native for a lot of affiliates, is that it’s for
expensive to test. I would say yeah, 5-10 grand you’re gonna need, real
money, if you really want to test an offer sufficiently, because there’s
thousands of publishers, thousands of widgets that kind of need to be tested,
unlike Facebook we have one widget and it’s the news feed. So yeah, there are some
ways to counteract that a little bit it. Let’s say you can start
in a third-tier or a second-tier geo and you can, sometimes it depends on
the platform but for most native platforms, you can somewhat trust the
category targeting. So just start in the most accurately targeted
category to your offer in a smaller geo and try to keep costs reined in,
but I don’t go too low on the CPC because you want to make sure that
you get a higher placement, as high placement as possible. I think James was
talking about that earlier in his talk. One way that we really monitor that
though is you most platforms will give you an average position and we like to
keep our average position somewhere between well less than two. So
that basically means we’re being shown either in the first or the second spot,
most of the time. Dean, how does Outbrain’s algorithm kind of choose
an average position or kind of give a score to a creative? There is a backend
score that will apply to all ads but essentially, the really powerful thing
about Outbrain is our technology and is our algorithm. So every recommendation
that is served to a user, and I think this really ties back towards why native
can work so well for performance and especially Outbrain, are not just the
quality of the partnerships we have. So we are a premium network and we partner
with only premium publishers. So you mentioned your CNN’s, your BBC’s
your ESPN’s, MSN’s top quality sites that you can get access to on a CPC model,
which is really good but what feeds into that in the next part is our algorithm.
So our algorithm is comprised between about 60 and 70 different algorithms but
most importantly the recommendation is personalised to every individual.
When someone engages on our network, whether it’s through an organic
recommendation or a paid recommendatio, we automatically cookie that user and we
start taking in a huge amount of data points and all those data points feed
back into our algorithm, our targeting algorithm, to make sure that the
recommendation that you, Tom are receiving. is hyper-personalised towards
you and that sort of power from our recommendation algorithm is what really
helps push performance along. It goes beyond our different channels and that’s
what differentiates us from Facebook, that’s why we say we operate in the
discovery moment, and we touched on this earlier. It’s about engaging users who,
they’re not at the bottom of the funnel so they’re not searching and it’s not
display, it’s not top of the funnel, they have an idea that they’re looking to
engage and purchase a product or sign up to something, but it’s engaging them in
that very important consideration phase, and then it’s your job, the performance
marketers job, to develop an environment to push them in to convert, but the
important thing is our algorithm really finds and personalises the
recommendation to every single individual user. So really make sure that
your ads are going to the right people and that’s step one, and then step two is
making sure that on your side, as a performance marketer, you’re taking all
those extra steps. So optimising your creative, optimising your landing page,
optimising your funnel to make sure that you’re hitting your CPA targets and you
are staying ROI positive. That’s really interesting, I didn’t know that about
about Outbrain. So one user comes on and they really like
clicking on weight loss or diet type content, they’ll get more of that in the
future. Yeah and it’s not just about what they click on, what’s really
important to think about is what people aren’t engaging with. So what they don’t
click or what they don’t read, we have a huge amount of data that feeds into our
algorithm to find the right audience, so everything from device to operating
system to time of day. We know that certain people
like to read entertainment on the way to work because they want something light.
So this can feed into the algorithm to make sure that if you have an
entertainment-related offering, you’re reaching the audience at the right time,
in the right moments, that you’re really engaging with them in
that perfect consideration phase.So yeah, there’s a lot of lot of data goes into
our algorithm and what makes it hyper personalised for every individual. Yeah,
so I think another point to go off of that as like more of something that
affiliates should definitely be doing is if a native platform that you’re working
on offers a conversion post-back or retargeting pixel or
something like that, use it. There are countless campaigns
I’ve used where actually that alone has made it so we were able to turn
campaigns profitable and to go even further as far as like, campaign
management on native. If they have any sort of dynamic parameters, that you can
use within the headline or somewhere within the ad copy, definitely
use that as well, because sometimes you know, you might be running something
that’s somewhat maybe on the edge for the network and it can be fine
one day, but maybe the next day it’s not so fine and by being able to manage
basically, where that campaign can be run through some dynamic parameters, you may be able to go from like, let’s say you’re running in
the UK and now your manager says sorry, we can’t do that in UK anymore,
well and maybe it’s still okay in the Philippines or Indonesia or you
know a third-tier geo and this way you can easily just switch over instantly.
Instead of needing to go through the hassle of
uploading everything all over again. Everybody’s trying to do
personalisation, this is probably one of the most important trends right
now in the industry overall, not only in performance marketing but in
marketing, in all the marketing. Coming back to the initial point that
Kyle made, you really need to win the best places in the widgets because
otherwise it’s not going to work despite the fact that you system is going to be
able to select the best audience for you. You still are going to have high
competition for those placements and if you don’t win the
best ones, you’re not going to have higher CTRs, you are not going to have
the highest conversion rates, so you really need to make sure that you are
getting the best ones, bid the higher prices. How to get the best placements?
Bit higher. And have a high CTR. And be as aggressive as you
can with your images and your headline that’s allowed. Yeah, look I guess it
really depends on who you’re running with. Native is a very diverse landscape
and it’s really reflected if you work with RevContent, RevContent is very
different to Outbrain and that’s reflected in the quality of traffic and
that’s what leads to high-quality conversions, like I believe the speaker
before was talking about lifetime value. That’s what people are more more focused
on these days. Repeat sales or expanding your audience, but know CTR is not
everything, CTR is very important, bidding is very important, but what comes down is
especially with Outbrain is just delivering the right message to the
right audience. You’re better off to pay a higher CPC with a lower CTR but
you’re only engaging, we will find your audience and then you engage with them
further because it’s on a CPC model. So if you can qualify your audience before
they reach your landing page, before they reach your lander or your offer, you
might have to pay a bit of a premium on your click, but your conversion rates
are gonna be so much higher that your ROI, and your CPA is gonna be
low and your ROI is gonna be better. So CTR is always important, bidding is
important but it’s really about sort of tailoring your messaging to the right
audience. We can, we will find you the audience with the algorithm I mentioned,
but the part on you is making sure that you’re giving them an exciting
offer that’s relevant to them in that moment. There’s also kind of a caveat to
that on the other side, is when you do have access to really good
publishers. So there’s the blind networks, where you can see the
name of the publisher that you’re advertising on and then there
are the ones that are – sorry there’s a blind where you cannot and then there
are the the networks, where you can and what can happen is after a while, if
you keep looking at which publishers you’re advertising on, maybe you will not
cut as quickly as you would have otherwise because you see oh, this is
like on BBC video channel or this is on this other really known
site but if it’s not working, it’s not working, and you always need to stay
focused on the actual ROI. This is a mistake that I’ve made unfortunately
more than I should have and this is also another really good reason to make sure
that you have the conversion pixel in there, so that you can clearly see the
ROI right next to the name and you don’t get too hung up on trying to
make one premium publisher work. If it’s not working, you can try to tweak a
couple things, give it a little bit of extra leeway because you know
it’s an awesome publisher but at the end of the day, you need to get the ROI
out of it or you got to kill it. Cool man. So I think probably people who are
listening here are affiliates who are running native or who want to run native
and I imagine you had the experience of going on AdPlexity or another spy tool
and looking at the campaigns and stealing the exact same campaign, getting
the same offer, getting the same ad, same landing page, loading it up in the same
traffic source, a common strategy and you find out it doesn’t work. And you’re
running, you trying to figure out exactly what someone else is doing, they’re
spending a lot of money, you’re trying to copy them exactly but it still doesn’t
work. What is it, what are you missing. So I want to find out, what do you see
for you guys, some of the top spenders on your source or the guys who
are consistently there, what are they doing differently on the backend that
we can’t see in the spy tools? Start with Sergei. There are a lot of business
intelligence tools right now. I mean spy tools that you can use to get
the best performing ads and the best performing
publishers but you kind of have to take into account the competition at the
moment when that robot that was collecting that information, was visiting
the website and trying to analyse the amount of ads that
were served. It was different at that point, and you’re gonna have a completely
different competition when you’re gonna run the campaign. So
the competition for native traffic at least to be in our case is getting
pretty high. The market is quite saturated and majority of the verticals
that are quite effective since everybody’s using the same spy tools.
They are all the time they’re the best. So the best performing affiliates in our
network, they are not afraid to fail and they are coming up with new things
that are they are losing money on some of the campaigns but then they come up
with something that later, the other affiliates are going to see in their spy
tools dashboards and will try to copy the same campaign, run it again but in
majority of the cases they are going to fail. Also the best
affiliate marketers do use tracking tools all the time, because especially if
almost any network, any native network has its own tracking pixel, post-back
integration or integration with the majority of the most popular
tracking systems, like Voluum, Adsbridge, whatever. So a system normally uses, at
least our system does it, does use that information to optimise your campaign
and to make sure that the most relevant and the most performing users are going
to click on that and convert more for you. So what do you think are some big
trends in native right now? Yeah I think of being out at our booth and I’ve had
that question. I think going back to the original question is you
have to be creative. It’s a very competitive space, affiliate
marketing, performance marketing. This is not just related to native as a channel.
It’s a crowded, it’s a busy noisy marketplace. So you
to be creative and forward-thinking in your strategies and in your offerings.
Naturally, crypto, finance-related offerings are very popular now but
that’s not isolated at native. You see the trends across all channels,
everywhere a lot of people want to do nutra. So I think there’s always going
to be cyclical sort of verticals that especially in the affiliate space more
so, that people are gonna jump on. That’s very natural. It’s been happening like
that forever. It’s not isolated to native. It’s just about when you pick a product
or you pick an offering. What you need to be prepared is, Sergei touched on it, be
prepared to put in the hard work, maybe fail initially or not even fail just be
prepared to invest $5,000 to $10,000 or a good amount, so that you’re
getting data back to get the learning in but that’s what I would say is more
important than just jumping on what everyone else is jumping on. Find
something that you think, you honestly think can work and develop a strategy
for that and then put the effort in the system, work with
myself, work with your account manager. They will help you, they will give you
the insights but just be prepared to put in the effort. No system is set and
forget and I think people know that that’s what I would say it’s definitely
more important than just a booming vertical, because you will see it,
you’ll see what’s booming at the moment. It’s pretty obvious.
Spy tools are definitely an important part of any sort of native
business. You need to know what’s out there, but I wish it was as easy
as just taking what’s on AdPlexity and tossing it on any of these
platforms but you need an edge and yeah, I’m sure you’ve heard this many, many
times and maybe you don’t even know what that necessarily
means, because you’ve just been, copy, pasting whatever you find on AdPlexity
but you need something, you need something and maybe it’s a
significantly better offer or maybe it’s an untapped market or it could
be something like, you are able to get your cost down and in some special ways.
I can’t necessarily tell you what your edge will be,
but you need to find it and you need to exploit it as hard as you
can while that pocket is open. It’s an important point to making yourself
separate from everything else that you’re seeing out there. Just
doing your own images is something that a lot of people don’t do or taking them
with your cell phone or something, just making your own images. Also you can
copyright those, so if you take your own images, you can take that to a lot of
networks and they won’t let other people rip them. Or at least maybe they say so.
Honestly, if I went on to AdPlexity right now and I tried 85% of
that stuff and that’s definitely a bullshit statistic, but a large
percentage of the stuff that I take over there, I could not make work but the
stuff that we have, it’s been working solidly for a very long time and
that’s because we’ve built up our moats, we’ve built up our edge, and
you could probably even find some of our stuff there, but
good luck, because you won’t have the same infrastructure that we’ve
built up, and you won’t have the same deals that we built up. So really focus on one niche per time, building it out as well
as you can in terms of the offer side, the ad side, the landing page,
all aspects of that and then attacking vertical by vertical that way.
Spy tools are good to do comparative analysis, but I would avoid
using spy tools to trust the absolute numbers that they have there. So
it’s just spy tools can give you the idea of what the trends are, and how to
find in your edge but you should not just copy everything and you
know then blame the network that okay, didn’t perform. I just took it from
AdPlexity until it worked. It’s not a bad way to start though, to kind of
get a baseline and then you do something from there, try to get a better payout,
get some new creatives, something that. So Sergei, what’s some big
mistakes you see people using on your platform. Not using the pixel,
lower bids and having problems with math. Problems with math.
Like they’re losing money and they don’t know? You need, they will probably know that
they lost the money in the end, but you know like what Dean was saying, you have
to invest and you have to analyse what was going on with your campaign. You have
to find the best combination of the headline, the image, the pre-lander, the
actual landing page and then actually, also the publisher or the
category of publishers that are going that you’re going to receive traffic
from, and then it’s going to work. If you do not have any tracker, you do not
analyse the output of the campaign, obviously, there is a very high chance
that you’re gonna fail. Well what do you think? The biggest mistake is you
see affiliates using? Not following best practices that you would just implement
across other channels that you’d be very familiar with. So putting down the
tracking pixel but in terms of mistakes, everyone’s individual but it really can
come back to the effort. So putting in the effort to get the results out,
essentially what you put in is what you get back. So making sure.
Everyone knows Outbrain is a high premium network. It’s a high premium
native network, you’re gonna get that great traffic sources but you can’t just
rest on that. We have a great algorithm, that’s all great,
that’s a starting point at the end of the day, with the performance marketers,
you have to put in, so it’s an ongoing process and as Kyle said, once you crack
it, you can really let it go, but until you crack it, you have to make sure that
you’re committing yourself to the process of testing new creatives,
launching new campaigns, trying different targeting methods. For example in Outbrain we offer a universal pixel, which allows you to build custom
audiences and build look-alike audiences, now a lot of people just go in and they
don’t even look into those other strategies, so just making full use of the tools that are available to you. Yeah and
kind of building off that it’s really important to talk to your manager. Yur
account manager can give you so much, so much help that I really can’t
overemphasise the importance of keeping in constant contact with your manager.
They can let about stuff like look-alike audiences or new features that are
maybe even still in beta stages, but when you have something
that’s in beta, the thing I say about that is you better be testing. So
definitely talk all the time with your account manager, they will help you, they
will save your ass when needed. So in addition to really tough competition,
affiliates face another problem, which is a fraudulent traffic or bot traffic.
Every traffic source has it, there’s kind of, it’s always gonna be there but with
native it is a problem. So Sergei, how do you on MGID, how do you kind of deal
with that? It’s not gonna be news if I start from the fact that
fraudulent, that fraudsters, they’re getting more and more sophisticated and
I mean, this is not only about native, not only about affiliate marketing,
look what’s happening to video advertising, it’s all about fraud. Ads take initiative is gonna solve it for video
partially, but in native and for all the PPC traffic sources, it’s a little bit more complicated, like in our case, first of
all, we are completely relaunching our fraud protection system. We have drawn
our proprietary one. We are using several third-party solutions to kind of
double-check that, including Forensiq and InCheck at times but in January, we
are at launching the new system. The way it’s going to be different, currently our
system is doing post-click analysis primarily and whereas analysis, it means that about 42 parameters the system takes
into account and is trying to compare what it saw during impression and what it
saw your in the click. Then especially if you have a tracking pixel, it’s gonna
take the conversion data into account, and it’s gonna find some patterns where
this traffic might have been fraudulent. Whereas we are not going to
charge for that traffic, it’s still gonna land on your landing pages, and
it’s gonna mess up these statistics and this is not the best practice
anyone can come up with. So the way it’s gonna be different, we are going to block
that traffic at the impression phase. So you will not be able to see that traffic
in the statistics, and also there are a lot of kind of competitive
practices were the different type of affiliate marketers or trying to kill
somebody’s offers or somehow use the system to improve their CTRs. So it’s
it’s quite complicated inside, but you know everywhere you need to be
upgrading the system constantly in order to avoid those. I do know some affiliates
that kind of leave in some of the bot widgets because they get such high CTR
and it kind of brings up the average and kind of artificially. That’s a tip. Yeah so,
native unfortunately does have this connotation with fraudulent traffic and
I think at Outbrain, we’re a premium network and that’s what people know. So
it’s very important for us to maintain that reputation within the industry of
being a premium network and delivering a premium audience. So we actually have a
lot of different balls in place to ensure that we’re
doing everything we can to avoid that nature of bot traffic, that’s what really
differentiates Outbrain from a lot of other networks. So not only is the
quality of our traffic and that’s because we don’t, we’re not an open
access tool for any publisher to access our widget and our technology. We only
work with the biggest publishers in the world, the most premium publishers. That’s
very important that’s step one. That’s just building the what we call
the bed. The bed of the inventory available but on top of that, we have
entire team dedicated to anti-fraud activity, which sits in and this has
everything our own crawl. So for example, on the advertiser side when you
upload your piece of content that content or that landing page is going to
be crawled about 6 to 10 times a day. So if you’re trying to do things
like on the affiliate side, yourself that’s fraudulent that will get
picked up, but it’s also to make sure that anyone who’s trying to take
advantage of the advertisers and serve fake clicks, which is very important
you don’t want to be paying for traffic that you’re not getting and we really
pride ourselves on being a premium network, developing this space, and
maintaining these high quality relationships with global publishers. So
we have a whole range of practices in place and teams in place to make sure
that things like bots traffic and unfortunately, that comes up a lot with
the native industry but we really want to differentiate ourselves out of that
and so that performance marketers know they can really trust the high quality
traffic that’s coming through them. What they’re paying for is what they’re
actually getting and I guess what you will see is the proof is in the pudding.
The proof is in the results, so we have full visibility over all our traffic
sources in our dashboard. So you can measure your click back to every, not
only a publisher, but a section of a publisher. So for example the sports
section or the news section and then on top of that we’re going beyond that. So
you see full visibility over that but you have control to optimise your
campaigns as a performance marketer. So managing your bids for
each section, blocking sources, full visibility. That’s a very important one
for us at Outbrain because we are a premium network and we pride ourselves
on that reputation. Thanks. Okay, so we only got a few minutes left
so I’ll go back. Let’s go to the last question, which is you’re just starting
out, you’re affiliate you want to make some cash money with native. Kyle what do you
think it should do? Your top tips to make a ton of native money really fast. Well
honestly it’s good to use spy tools like I say, to get general overviews of
which niches are working. Maybe you can see less mainstream offers that are
still running a decent amount of traffic, but maybe it looks like it’s only one or
two advertisers doing that try to seek out those offers and I think what’s
really important when you’re just starting out on native is you need to
have a solid testing framework. Meaning you need to set some limits based off of,
usually your CPA. So if you have a lower CPA offer starting out then you would
want to have, okay at this level spend I’m gonna cut a publisher and
at this level of spend, I’m going to increase budgets, for that specific site. Also just to go back to the the bot point because I know it’s
kind of a hot issue with native as an affiliate. You don’t really need to
overly concern yourself with the bot question. We used to go crazy about
it, we developed scripts and all this kind of stuff to try to deal with it but
at the end of the day, if you have a crazy high CTR like 70% or something
like that, cut it. Cut it early and you’ll
save on your testing budget, beyond that you may still be getting like,
20% bot traffic from some publisher but if you’re profitable, who really
cares right. So don’t drive yourself crazy with it. If it makes money then
great, if it doesn’t cut it quickly, you know, the high CTR’s are
most likely bots and go from there. That’s good, that’s good. Well thank you
guys very much. I hope the audience enjoyed this and they do not go and rip my
campaign and do it better than me. Thanks guys.

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