On Page SEO – 9 Actionable Techniques That Work

On Page SEO – 9 Actionable Techniques That Work

in this video I’m going to show you nine
powerful on-page SEO techniques these are the same techniques that I’ve used
to rank in Google for keywords like backlinks and SEO tools
I’m Brian Z and the founder of backlinko the place where marketers turn for
higher rankings and more traffic and today you’re going to learn the nine
tactics that I use to optimize every page of my website
keep watching I launched my first website way back in 2008 needless to say
on-page SEO was a lot different back then in those days keyword stuffing was
all the rage I mean people would actually argue on forums about what the
best keyword density was if my page has 879 words and my keyword appears 17
times that’s the keyword density of 1.9% perfect today thanks to google updates
like hummingbird and rankbrain on-page SEO is much more complex but one thing
that hasn’t changed is that there’s a right and wrong way to optimize your
content and in this video you’ll learn the right way so without further ado
let’s dive right in with technique number one which is to use super short
URL so I recently teamed up with a handful of SEO software companies to
conduct the largest ranking factor study ever in total we analyzed 1 million
google search results and we discovered that short urls tend to rank better than
long URL fortunately it’s super easy to use short URLs on your site
whenever you publish a new page make the URL short and sweet for example in my
guide about keyword research my URL is simply backlink accom
forward slash keyword research speaking of URLs our next technique is to include
your target keyword in your url again this is really simple and easy but it
can make a difference in your racking when you’re creating your URLs just make
sure to include your target keyword in that URL for example in this post I’m
targeting the keyword SEO tools so I made the URL short and it also included
my target keyword in the URL ok so now it’s time for our next technique which
is to use LSI keywords LSI keywords are words and
phrases that search engines use to understand what your content is all
about for example let’s say that you’re writing an article about the Simpson how
weird would it be if your content didn’t include terms like Homer Springfield and
mr. Bern in the SEO world these closely related terms are called LSI keywords
and when you include these LSI keywords in your article it helps Google
understand your content topic so how do you know which LSI keywords to use a
simple strategy that I use is to search for your target keyword in Google then
scroll to the bottom where Google shows you the searches related to section the
terms in bold here usually make great LSI keywords to sprinkle into your
content with that it’s time for our next tip which is to publish long content
remember that ranking factor study that I mentioned earlier well we found
something very interesting in that study something that goes against conventional
wisdom in the SEO and content marketing world and that discovery was that longer
content tends to outrank shorter content in fact we found the average result on
Google’s first page was 1890 words so why does longer content work better for
one longer content tends to contain more of those LSI keywords that we talked
about earlier when you write long in-depth content you naturally include
more LSI keywords which makes Google happy also Google may have an inherent
preference for longer content remember Google wants to show their user the best
result for a given keyword and if your page provides someone with a
comprehensive answer to what that person is looking for Google will want to rank
you high up on the first page in fact my highest ranking content also tends to be
my longest content for example this post about SEO techniques is a whopping 4,000
words and that’s one of the reasons that it ranks in the top three for the
keyword SEO techniques okay let’s dive right in with technique
number five which is optimizing your title tag for click-through rate now you
probably already know that you should include your target keyword in your
title that’s on page SEO 101 but what you may
not know is that you should also optimize your title tag for
click-through rate why because it’s a huge Google ranking factor right now in
fact a Google engineer recently gave a presentation where he confirmed that
they used CTR as a ranking factor in other words if people search for a
keyword and click on your result it sends a strong message to Google that
you’re a great result for that search and they’ll likely give you a rankings
boost so how can you optimize your title tag for CTR here are two quick tips that
work great first include numbers in your title there’s a reason that your local
magazine rack flashes numbers on every single cover and that’s because numbers
grab attention in fact a study by conductor found that headlines with
numbers get 36% more clicks than headlines without a number another
simple way to boost your CTR is to add bracket and parentheses to your title
when HubSpot recently analyzed three million headlines they discovered that
brackets and parentheses boosted CTR by an average of 38 percent so let’s say
you had a title that originally look like this by changing your title tag to
this you can significantly boost your pages click the rate this simple tactic
works so well that I tend to use brackets or parentheses in almost every
single title okay we’re making a ton of progress because they’re already on
technique number six which is to use external links the guys that reboot
online recently ran an interesting SEO study they made up a new keyword that
had zero search results in Google then they created ten different websites that
were optimized around that fake keyword five of the websites linked out to other
websites and five of their websites had no external links what do you think
happened the five sites that contained external links out ranked a hundred
percent of the sites without external links so it’s clear that Google uses
external links as an on-page ranking factor the question is how can you use
them on your site it’s simple include two to five
about links to authority resources in every single article for example at
backlinko I generous li link out to resources that
help my readers out and these external links make a small but significant
difference in my rankings now that we’ve tackled external links it’s time for me
to show you how to use internal links this one is insanely easy
whenever you publish a new piece of content make sure to link back to two to
five older pages on your site but not just any older pages pages that you want
to rank higher now this may sound like common sense but I’m always surprised at
the amount of people that add fifteen eternal links to random pages on their
site sure any internal links are better than none at all
but if you want to get the maximum benefit from your internal links you
need to use them strategically which means only using two to five per page
and linking only to pages that need a boost that’s all there is to it okay so
we only have two techniques left you ready let’s do this our eighth tip is to
maximize site speed site speed is one of the few ranking factors that Google has
publicly confirmed and for my own testing I’ve found that a faster site
gives you a slight edge so how can you make your site load faster first invest
in premium hosting when it comes to your web host you get what you pay for back
in the day I’d use cheap $5 a month hosting plans and needless to say my
site loaded slower than molasses today I use premium hosts like web synthesis in
liquid web they’re not cheap but the boost and speed that these high-end
hosts provides make it well worth the investment the second way to improve
your site speed is to use a CDN CDN deliver your site’s content closer to
where your user lives which makes your site load much faster with that it’s
time for our last tip which is to include multimedia in your content if
you read my stuff at backlinko you’ll notice that it used a ton of
screenshots videos and charts in my content all of this multimedia makes my
content more valuable to my reader and make no mistake user experience is
something that Google directly measure for example if your
Paige has a high bounce rate and a low time on site Google will drop your
ranking on the other hand if people stick to your content like superglue
they’ll want to show your content to more people and in my experience using
lots of multimedia helps people stay on your site longer did you learn something
new from today’s video if so make sure to subscribe to my youtube channel right
now just click on the subscribe button right here also if you want exclusive
SEO and traffic techniques that I only share with subscribers head over to
backlinko comm and sign up for the newsletter it’s free now I want to turn
it over to you which on-page SEO tip from this video are you going to use
first are you itching to try LSI keywords or maybe you want to start
publishing longer content either way let me know by leaving a comment below right
now okay oh so what do you think sleeves rolled up or down 9 alright back to the
serious stuff great time to vacuum I got to breathe before I do that one I feel
weird saying that


  • Oh my god. Well done. One of the best way to invest time is to watch this video. Fast. Practical and easy to understand.

  • Man,you are amazing!!!!! what a brilliant and selfless guy

  • Amazing Video ! I am Glad i gained lot of knowledge from your channel. Thanks man

  • I will try to use all thank you so much

  • hy dean thnks, but what about lsi keywords in url? i mean if focus keyword is lsi then should we use it in url as lsi keyword?

  • Thank you, a perfecto intro to SEO.

  • Sean Gugerty Tucson Web Design

    I tried 3 times to click the button on the screen and all it did was pause the video! 😂

  • WOW! Love this video brother. Thank you for the cool SEO advice Brian.

  • I didn't understand what you meant by external linking? Does that mean I have to try to send people from my post to other resources and websites? And that helps me rank?.

  • Muhammadbelal Ahmed

    Create longer and detailed content

  • Jason Stallworth

    Thank you for these tips. Quick question…if you’re promoting an affiliate product, do you recommend linking to the affiliate product (external) site or is it best to link to your internal product review page within a blog post (or both in the same post)?

  • Thank you Brian!! Great videos. I put all of your advice and moved up on my Google ranking in all of my most important keywords. This has increased our revenue 3x!! You are going an amazing job helping so many small businesses. Well done 👍🏼.

  • Great stuff many thanks!

  • Mohammed Ismail Hossain Sheraji

    Nice one Sir.

  • Ronalds Burnickis

    Hi Brian!

    Love your videos, lots of valuable content!

    I have a question. Why did you use internal video in your post not video from YouTube? Because of page speed? To decrease request number on your post page?

    I think better way is to put YouTube video, because you get more backlinks for your Youtube video to rank higher ( in YouTube ). And with this strategy you get not only visitors from Google to your post page, but also new views for YouTube video. So in that way you can grow post page rank in Google and grow your YouTube video rank/views/subscribers/. But tell me if I'm wrong.

  • Hey Brian

    You actually have a lot of good content to share. Enjoyed the video

  • [Longer content]

  • Damjan Visnjic

    if I'm focusing on long tail keywords then how am I gonna include that in my url when it needs to be short? Thanks.

  • Hi Brian,
    What I do if targeting long tail keyword, put full keyword in url ?

  • AHS Shohel Ahmed

    Amazing tips!

  • Frontrow Luxxe Products

    Hello, Sir Dean and everyone. Little help. I'm wondering about my website name title what is best "Luxxe Products" with space or "LuxxeProducts" no space. Thanks! here the full title right now Luxxe Products: World's #1 Online Shopping for Frontrow International

  • Hey Brian I really loved it videos….ur knowledge is very amazing…and ur video are not click bait…u just suggest the genuine methods….Beside this I wanna ask u a question?.. the question is I have started my channel in 2018 and my channel is about gaming…I really make my videos understanding to the audience but then too I didn't get views…i have performed many ways..but I didn't help…so can u plz help me…watch my channel for once buddy by clicking my comment icon and plz tell am I going right????plz also tell me that how much videos I should upload in a week to create traffic..I will feel rescued If u will comment me with a nice suggestions…And it's also upto u to watch my channel…at last ur videos are amazing..subbed

  • venkatesh kumar

    If I edit my previous post url , it will loose the previous rank or What?

  • great stuff !!! thanks. so much man !!

  • nice tutorial

  • Dynamic Solutions

    great video of on page seo

  • It was awesome and helpful video for SEO

  • Sir how to know, what are the keywords used by other youtubers.

  • good content quality

  • Amila Gunathilaka

    thank you

  • Pakpoom Tiwakornkit

    6:17 as of now the ranking varies a lot. I tried searching "phylandocic" and got the results as follows
    #1. outgoing links
    #2. no outgoing links
    #3. outgoing links
    #4. no outgoing links
    #5. outgoing links
    #6. no outgoing links
    #7. no outgoing links
    #8. outgoing links
    #9. outgoing links
    …and couldn't find #10

    It's very clear that Rankbrain is one of the most important factor, because after the author published the experiment about external links to authoritative sites, there are so many people searched for that keyword and checked up the results, which make the Rankbrain's factors inconsistent.

  • Amazing stuff. Really helpful. Thanks.

  • Don't ask me why, but you remind me of Jerry Seinfeld.

    I honestly do not know why I am seeing this connection, but I totally see it.

  • Your video is terrific and super helpful. Thanks Brian Dean – you're definitely a genius.

  • Thank you sir,

  • On Page SEO – 9 Actionable Techniques That Work:
    1. Supper-short url
    2. Keyword in url
    3: LSI Keywords
    4: Long content
    5: Optimize your title tag for ctr
    6: External link
    7: Internal link
    8: Sites peed
    9: Multimedia

  • I will try outbound links, thanks for the awesome video!

  • Mardi Himal Trekking

    You and Neil Patel are leading for online marketint (seo ) .Thanks for your great information.

  • great job sir thanks for share your great knowledge 👌👌👍

  • Beautiful explanation. Help me a lot to optimize my client's website

  • This is so awesome and helpful thanks Brian

  • Quick Checklist of All 9 Techniques:
    1. Use super short URL
    2. Include keyword in URL
    3. Use LSI keywords
    4. Publish long content
    5. Optimize your title tag for CTR
    a) Include numbers in your title
    b) Add brackets and parentheses
    6. Use external links(2-5 outbound links)
    7. Use internal links(2-5 older pages)
    8. Maximize site speed
    9. Use multimedia

  • I learnt something even if just muting the video: wear black inner cloth to make the microphone less noticeable =D

  • Thanks for the tips, Brian!

  • Meu Deus eu preciso desse vídeo traduzido, será que na deep web tem?

  • Wrestling Favourites

    How to make URL short

  • translate arabic please

  • Richard Harris Coaching

    Truly great content, Brian. Thanks for sharing such great insight.

  • Thanks sir.

  • External links… I get it.. I have to link out.. And I wish to link out.. But the most relevant websites to link to, would be my competitors, which I would like to outrank… Is there a dilemma here?

    Or should I just link out with a different anchor?

    How do I get past this?

  • CTR driven heading is the topic that interests me now. Does Google realy value heading with high CTR before bounce rate? Since titles that get better CTR like the ones you mentioned (if used just to get clicks from people, but provide nothing of a value and are not relevant) are usually clickbait titles and have high bounce rates which should be more of a determening factor to lower your rankings ,and it should be stronger factor than CTR since bounce rate talks about relevancy more than CTR. What do you guys think?

  • Its very good to learn really enjoyed … thank you

  • good info but damn this guy is cringey

  • hey Brian,
    is it ok if i am linking to authority sites but with a nofollow Attribute if they are my competitors?

  • wow…. best word to describe you dean!

  • Valentino Baptista

    Brian the claim that Google uses your bounce rate and time on site is not true (AFAIK). Pogo Sticking is seen by Google but the data from Google Analytics is private and not used as an Indexation factor. Bounce rate is not a "source of truth". When Google starts using this as an Indexation factor a lot of people will drop G.A.

  • Great Tips Like Always Having really nice,fresh and actionable tips(PS) Have Learn a Lot following Your videos👍

  • Excellent pieces of advice!

  • Excellent presentation and tips. You cannot stop yourself from giving it a like.

  • Prabakar Thavamani

    Lsi, brackets

  • sir my doamin number of 15….
    its a wrong will not rank on Google? plz tell me boss..

  • Wow I seriously have a lot to do after watching your vids – I don’t know where to start or just start again 😂

  • Busting My Fat Belly

    I don't 100% believe bounce rate is bad. For example if you have a product for sale you don't want them to bounce except bounce to affiliate link

  • Jose Ricaurte Jaen

    I am going to work on longer content and effective media. Thanks Brian

  • SEO Company Malaysia

    Excellent Video Brian, I highly appreciate your efforts here. I have only 1 question regarding the Long Content, Should I use long content if it is a small business website, which deals with a particular niche and market? I would greatly appreciate your answer.

  • Great video. Really Helpful.

  • Im building a new blog these days. Only using Brians tips. Long content, Lots of Media and LSI keywords. Im exited and commited 😎

  • longer content and LSI keywords

  • Great Video! I learnt a lot

  • Thank you for this great advice 👍🏻 [One Question] Should you set up your outbound links as do follow or nofollow or it doesn't make a difference ?

  • Very useful tips in simple manner.

  • Great video Brian, I have watched your videos over and over, you deliver great content like never seen elsewhere, I am moved by your hard work. Please which video software did you used to put together great videos like these?

  • Thanks for the great info mate! Appreciate it!

  • I learned a lot from you. Thanks!!

  • Thanks for these tips, will trying out these for sure. Gratitude again! Looking forward for more as I have recently start blogging

  • Thanks Brian! Another awesome video! And for me it's great not only for boosting my knowledge of SEO, but also (as I'm not a native english speaker) because you speak so fast (Soo fast!!) it helps me to improve my english comprehension 😀

  • Thank you for sharing some tips

  • Thanks a lot Brian!

  • What about an online shop with many diffrent categories and subcategories. Would you suggest to include these in the URL path or rather keep the URL short?

  • NIce Techniques.

  • Longer & more precise content

  • Its Awesome Techniques Thank For Sharing Sir

  • Alyena’s Kitchen

    Thank you for another great video! Your thoughts are conveyed so well and easily understood. Much appreciated!👍🏻😊

  • Mohsin Ali Jafery

    I will use all of your seo techniques….Inshallah

  • Rolando Allamby

    Hi Brian. This is an Amazing videos. I have a questions if i Want to create a new brand site. Which approach should i use and if i need to start writing long page at the beginning to start ranking. What other tips do you recommend me to use? How much time should i need to publish a post?

  • thank for your video.

  • What about URL in a blog post? Can it be 100 characters? What is your suggestion? So far for me, it works! Thanks!

  • awesome sir

  • Actionable keywords

  • Sander Van Der Poel

    I think using LSI keywords is the most important tip

  • MufasagoesViral TV

    Thanks for all this information 👏🏼

  • MufasagoesViral TV

    Someone please give this man a cookie

  • MufasagoesViral TV


  • Thanks for the information. I'm going to use the brackets, and also use more of numbers.

  • Hey Brian, Thanks for taking the time to Bring the Content. Great tips. Subbed!

  • Siyabonga Ntontela

    Thanks for the awesome content bro. Very useful and practical.

  • Awesome. One of the best videos ever seen. Great

  • its very nice and valuable content Sir.
    Thanks to your effort.

    Could you plz tell me how to do SEO for one domain in multiple cities. like to serve services in multiple cities?

  • like I’m looking at Neil Pattel

  • Katherine T. Hoppe


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