PPC vs SEO
So what is the difference between SEO and
adwords? Well theoretically as soon as you place an
ad in adwords you can have traffic to your website. Those ads are basically sold at auction.
So what happens with an adwords campaign is you have the potential to get immediate traffic
to your site. There is some limits to that because of the
amount of search volume for a paid campaign is substantially smaller than that for an
SEO campaign. Now one of the biggest differences with an
SEO campaign is that it’s gonna be really your long term approach. SEO is something
that gonna take some time to establish, but it’s generally gonna result in substantially
higher amount of traffic, and since there’s built in credibility with the organic search
results, your conversion rate and your customer acquisition are generally far greater than
an adwords campaign.