Recommend Daily Budget for Manual (Amazon) PPC Campaign

Recommend Daily Budget for Manual (Amazon) PPC Campaign


hi everyone Jason Chan here today I
decided to answer a question about Amazon PPC from Naomi she asked what do
you recommend as a daily budget for manual PPC campaign now that’s a great
question the very same question I asked myself five years ago when I first
started and it honestly depends on your campaign and the ad groups how they were
set up how they are configured how many and how competitive your target keywords
are now if you choose to start out with a low budget which is nothing wrong with
that you run into the risk of not allowing Amazon to determine whether the
keywords in a product is a good match high relevancy is what we’re looking for
it’s a good fit now if you start with a high budget this will kick off
Amazon’s algorithm and allow it to work much faster shortening the time for you
to see the results yes it can cost more but if you have a strategy to optimize
your campaigns week over week you’ll be sure to catch that in time so you’ll be
just fine now if you want a number to start with ten dollars you’ll quickly
learn whether you need to adjust your campaigns after the first week you now
remain also brought up a good point you should take a look at it cost instead in
other words it doesn’t matter how much you spend as long as you’re a cost is
within that range please don’t that’s just one part of a
higher formula that we need to consider right but for example if I spend one
dollar and receive ten dollars in sales is that 10% a cost if he asked me I
would trade in one dollar for 10 all day with an unlimited budget so I hope that
makes sense any questions feel free to reach out to me thank you for watching

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