Revealing Fraudulent PPC Clicks by Bad Bots with Distil
Malicious bots access your site by any means
possible and take any route they can find. Sometimes they attempt to penetrate by clicking
search engine ads and PPC campaigns. This is particularly harmful, since you pay
for each fraudulent click even though the visit is valueless and reduces your ROI immensely. Distil’s Click Fraud report lets you easily
view valued clicks by humans versus fraudulent clicks (those carried out by bad bots). Drill
down to specific dates and bad bot clicks, then use that as evidence in disputing false
clicks with your PPC provider. Using this report, you can: Set a specific date range highlighted by the
Click Fraud report. Isolate the source of click activity surrounding
specific agencies, referrers, campaigns, sources, and mediums.
Save the report data as a .CSV file on your computer.
View a breakdown of all ad clicks identified as either human or bad bots.
See a breakdown of the top agencies servicing ads that received fraudulent (bad bot) clicks.
View a graphical breakdown of daily fraudulent click traffic generated by bad bots.
And dig even deeper into the data, by collecting timestamped properties for fraudulent clicks.
For example, set the Show results from value to Last 60 Days.
Select Group by Agency from the drop-down list.
Select a specific Agency from the table. Select a single date from the list.
Here, you’ll see a table of all fraudulent clicks on the selected day, including: Access time
HTTP referrer IP address
Request URL User agent You can now take this report to your PPC provider
and request a refund, since this activity was generated by bad bots—not human visitors. For more information on Distil, check out