SEO explained | Search for Beginners Ep 8

SEO explained | Search for Beginners Ep 8


(narrator) Your website
should attract new potential customers. One way to do so is by showing up
in search results. Methods of making your website appear
when people search for the things you sell like children’s clothes, are called search engine optimization,
or SEO for short. Think of it this way, SEO is like a shop window display– you want to make the shop window display
interesting and attractive. SEO is about using the right words
and serving relevant information to your potential customers
on your websites. This can be done in a few different ways. Make sure your website
contains useful information like inventory, selection, pricing,
location, and hours. Other best practices include: create short, meaningful page titles; use page headings
that convey the subject of the page; include a detailed “About Us” section
that includes contact information, a description of your business, countries where you operate if relevant, and, if it applies,
store locations and opening hours. If your website contains
images and videos, make sure you describe them
with alt text tags and other attributes to ensure that Google understands
what they’re about and that users with disabilities
can also access the content. You should also make sure to use images to illustrate what you are selling and describe the items using keywords such as brands, colors,
and descriptions of the items. Additionally, you’ll want to pay
close attention to image accuracy, descriptive wording,
and relevancy of page titles. You should also use
the techniques and checklists we’ve mentioned in the previous episode to ensure your website appears
in search results when people are looking for your products. We’ve talked about positive methods
to increase the visibility of your site, but there are also
not so positive methods. These include things
like adding invisible text to a website to trick people into viewing content. This, as well as other devious techniques designed to deceive indexing algorithms, are often described as black hat SEO
and should be avoided. Google has many ways to detect techniques that intend to manipulate search rankings. These safeguards help ensure
that search results remain relevant and accurate for users. As such, most of these
black hat techniques don’t work and in the long run will amount
to a waste of your time and money. Google provides tools
to help you manage your SEO. Sign up for Search Console
to see how your website is performing. Search Console is a free tool
provided by Google to help you run your website
and monitor its performance. It even sends you emails
in case there’s a problem so you can focus on your business. If you don’t want to do this alone,
you can hire a professional. In the next episode, we’ll talk about how to find
and hire a great SEO expert. Do you have any comments
about this video or this series? Please comment below,
and we will see you in the next episode.

21 comments

  • álvaro prata - CANAL AFILIADO EMPREENDEDOR

    First comment😊

  • i have not buy domain name , SEO Works in My Website ?? ( i am using , hosted website default domain name )

  • great :nepalliving.com

  • Google Webmasters

    Subtitles are available in Portuguese, Spanish, French, Hindi, Russian, Japanese, Korean, Indonesian, Italian, Chinese and English for this video. Click on the Settings icon in the bottom right corner of the video, and select Subtitles/CC from the menu.

  • You don't know how happy I am when Google start putting my pages on the first page search result. Even though the keyword is so specific in scope. But the fact that people are looking for it and you are able to provide them what they seek, is very satisfying experience.

  • Ազատարձակ

    Wow

  • udah bagus sekarang ada subtitle bahasa indonesia nya. Ente mangstab bener dah yang neransletin, jangan jangan akatsuki pein atau lebah gantenk lagi nih. hehe

    btw informasinya sangat berguna cuuuy, thanks mbah google

  • Sir thanks for the great video on SEO for beginners. I want to learn about how to make website on blogger with all the SEO can you please guide me. Thank you.

  • Make more videos on SEO for website

  • Please make video on how to build backlinks to increase ranking. Also make one video on how Google search algorithm decides which page it should rank. Reveal all the secrets!

  • Perfect Intro video

  • Make more videos on SEO and Content

  • Henrique Chappuis

    Hello team!

    We've submitted a form to increase your Youtube API request about 8 months ago, but no answers at all!

    Where i can contact you to get this?

  • This is a wonderful video to start with the SEO journey, I really appreciated you have gone through the workflow in a easy and interactive way. I have written an article on the related subject for advanced users, please click the following link if you are interested to know more. https://www.miracles.com.hk/digital-marketing/seo-hong-kong/

  • I have a doubt about images. I add alt, title and caption, but don't add a description. Is it necessary to add description also for images?

  • Gracias

  • Marco Ricardo Castaneda

    About Black Hat SEO, is it negative to hide the main H1 with a screen-reader-only CSS?

  • Terjemahan bahasa Indonesia nya mantab. Terima kasih team google yang sudah menyediakan terjemahan bahasa Indonesia

  • Kevin Pravin Joseph

    How do I fix issues on search console

  • Hello I have a question to ask from the Google webmasters "I know it is not relevant to video but relate to SEO"

    My question is about the "image alt tag" What is the importance of alt tag in SEO?

    There 2 statements about it.

    1st:

    I heard from many people about the alt tag is that it is the text which represents the user about the image if it is not loaded properly.

    2nd:

    But what I personally thought about alt tag is, It is an HTML tag since the Google backend language is code language and HTML tag is also based on code which is easily readable by google so it is very easy for google to know about the image by reading the alt tag which is wrapped in HTML language. That is the way we use the alt tag.

    I personally prefer the 2nd statement. I also know both are correct in their point of view.

    Now please tell me which one more correct and Why?

  • BrainMine|Digital Marketing Pune|SEO Company

    The recent BERT Update helped us a lot. Thanks, Google for the Update.

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