SEO HACKS FOR SOCIAL MEDIA 2019 (BEAT THE ALGORITHM ON INSTAGRAM, YOUTUBE, AND MORE!)

SEO HACKS FOR SOCIAL MEDIA 2019 (BEAT THE ALGORITHM ON INSTAGRAM, YOUTUBE, AND MORE!)


What is up everyone? Welcome back to my channel. In today’s video, you are totally in for a
treat. I think that this is probably one of my most
favorite videos that I’ve made so far, because I’m going to give you some SEO tricks that
you can use against the algorithm for multiple platforms such as Instagram, YouTube, podcasting,
and Google. If you’re interested in learning these secret
little hacks that you can implement in your social media, then keep on watching. Now, before I go ahead and spill all the secret
beans on how you can rank higher in multiple social media platforms, if you are a beginner,
let me just explain what SEO means. SEO means search engine optimization, and
if we’re going to be exact, on the dictionary, it says that search engine optimization is
the process of maximizing the number of visitors to a particular website by ensuring that the
site appears high on the list of results returned by a search engine. In our case, and for the sake of this video,
I’m not going to be talking about website optimization. I’m going to be talking about how you can
get your videos on YouTube to rank higher, how you can get your posts on Instagram to
rank higher and also how you can get your podcast to rank higher as well. Now, let’s first start off with one of my
favorite platforms, Instagram. Now for Instagram, I have two SEO tricks to
share with you. The first one I’ve already mentioned before
on my channel specifically in this video right here, but basically, the idea is that for
your bio name, instead of just putting your name, which is not very searchable, think
of keywords that you can put on there that’s related to your niche or your industry. For example, if you are a fitness coach and
you’re simply putting your name in your bio section, a person that’s looking for a fitness
coach will probably not be searching Vanessa Lau or Julie or Daniel or whatever your name
is. Instead in the Instagram search bar, they’re
probably searching for fitness coach. That’s why it’s really helpful that in your
bio name you actually put in fitness coach or fitness, whatever, so that you’ll actually
show up in search when someone is typing in for a fitness coach. Now, something that I don’t like doing is
repeating multiple things on my channel, so if you want to learn more about those types
of tips, then definitely check out this video if you have not already. Now, my second piece of advice is a hack that
I’ve never shared on my channel in terms of Instagram, and that is utilizing Instagram
alt text. Now, Instagram alt text is a very new function
that Instagram recently released in January 2019, and not a lot of people have actually
tapped into it yet. Thankfully you’re watching this video so you
can actually get ahead of the curve. Now, what alt text means is alternative text. What this is going to allow you to do is input
keywords into your photo. Now, I’m going to walk you through how to
add alt text and also explain kind of why it’s important. Right now, I’m about to upload a photo. I’m going to hit next, and after I’ve put
in my caption, my tags and my location, what I’m going to do is I’m going to go to advanced
settings, which you can find at the very bottom of this page. I have a feeling that a lot of you probably
have never noticed that there was an advanced settings in general. Once you click advanced settings, you’ll have
the option to turn off your comments and also share this post to Facebook. However, what you’ll also notice is that you
can also write alt text. Now, what alt text is is that it’s going be
describing the photo, and the reason why alt text is there is really for people with visual
impairment. What’s going to happen is if you have alt
text, then Instagram or Siri or whoever is actually going to read your posts out loud
to that audience, but not only this for SEO and algorithm purposes. If you put keywords into your post, it’s going
to really help Instagram understand what your post is all about and whether or not your
post is going to be relevant for a certain audience. For instance, let’s say my niche is in the
business niche, and within my post I write things like female entrepreneur, entrepreneurship,
business, social media, so on and so forth. That means that when Instagram reads that,
they’re probably going to be more likely to actually show my post to someone who is actually
interested in those topics. Now, keep in mind already, even if you’re
not putting alt text, Instagram is already doing it for you. However, I ask you, do you really trust Instagram
to figure out what your post is about? Probably not. That’s why it’s going to be really worth the
time and effort to include the alt text, so you get a little bit of a boost in the algorithm. Now, for example, just to show you live what
I’m going to write in this photo, since I’m in the business niche, maybe I’ll write female
entrepreneur teaching about business marketing and social media to content creators and coaches. Maybe that’s what my alt text is going to
be. That means that if someone is visually impaired,
Instagram will actually read that out loud to the person. Again, like I said earlier, it’s also going
to help me rank in the algorithm as well. Now speaking of Instagram, before we hop onto
the next tip, if Instagram is really the platform that you want to grow and thrive in, I’m actually
going to be hosting free live masterclasses in the first week of April. If you are interested in learning more about
Instagram, then definitely sign up using the link that I’m going to be putting in my description
box and in the comment section below. All of these masterclasses are done live on
my Facebook business page, so you definitely want to sign up to get the exact dates and
the times of when I’m actually going to be hopping on and doing those three trainings. Now, moving on to the second SEO hack, and
this one is for YouTube. Now, I’m going to let you in on a secret. Every video that I’ve posted, I’ve had to
pay for. The reason why is because I pay a service
called rev.com every single time I upload a video in order to transcribe my video and
get the entire text file of every single thing that I’ve said in the video. Let me explain. Now, a lot of people actually don’t realize
this, but the closed captions within your youtube videos matter if you want to rank
higher in the algorithm and also to be optimized for search. Instead of me telling you, I’m just going
to share my screen and show you instead. All right, so the first thing that you guys
need to know is that when you’re looking at people’s videos, if there is a cc icon underneath,
that means that that video has been closed caption manually. Of course when you upload a video, YouTube
will automatically auto generate captions for you. However, when YouTube does it, it doesn’t
really count because YouTube is actually not that accurate. If you want to rank higher in search and also
to be favored by the algorithm, what you’d want to do is manually transcribe your videos. Now to do this, I use a service called rev.com. As you can see, these are all the videos that
I’ve ever transcribed on my channel. What you want to do once you hit rev.com is
you want to click services and you want to hit transcription. Now with rev.com, it’s a dollar a minute. If you have podcasts episodes, this is also
a great place if you want to transcribe your podcast as well. Now, usually what I do is after I upload my
video and I have the unlisted link, I actually share the unlisted link to Rev and I put my
URL here. Rev will automatically calculate the cost. I’ll check it out, and then I’ll wait for
the transcript to be finished and for me to actually put it into my video. Now once the transcription is done, usually
it takes a few hours, so make sure that this is a step that you do in advance. I’ll then have the transcription. What I’m going to do is I’m going to copy
the entire transcription and then put it into my video, and basically how you do this is
when you’re editing your videos, you want to click subtitles/cc. You then want to add new subtitles and hit
English. In my case, this is something that I’ve already
done, but let’s just say I’ll do English United Kingdom as an example, but generally you want
to publish it for English, especially if your video is in English obviously. You then went to click transcribe and auto
sync. Now, YouTube does take a while to match the
audio of your video to the text, so just give it a couple of minutes, maybe five to 10 minutes,
refresh your page, and then you’re going to be able to publish. Now again, the reason why you want to have
your videos transcribed is to allow YouTube to really understand what is actually inside
your video, along with the keywords that you might be using in your video, so on and so
forth. What this is going to do is that it’s actually
going to help you not only rank on YouTube but also rank in Google as well. Now, moving onto the third SEO hack that I
have and this one is for podcasting. Now in this video right here, I mentioned
the pros and cons of podcasting. One of the cons was that it’s a lot harder
to be found on podcast versus being found on YouTube or Instagram or any other platform
because podcast’s search functionality is not that great. However, if you want to beat this, what you
want to do is you want to actually add keywords into your podcast’s name and also into your
description of your podcast, so very, very similar to my Instagram hack on changing your
bio name and making sure that you have keywords that fit your niche or your industry, you
want to do the exact same thing for podcasts. By doing so, this will ensure that your podcast
is going to have a higher chance in showing up in search if someone is looking for a specific
topic or specific niche. Let’s say my podcast is called the Vanessa
Lau show. I don’t have a podcast by the way, but let’s
just use that as an example. The Vanessa Lau show, if I just kept it at
the Vanessa Lau show, I’ll probably never be found except for word of mouth. However, if my niche is in social media, business,
and female entrepreneurship, then a better title for my podcast would be the Vanessa
Lau-social media, business, and female entrepreneurship. That’s going to ensure that my podcast show
is going to show up if someone is searching for any of those three keywords. This same principle applies to Facebook groups
as well. Let’s look at my own Facebook group. It’s called the Fearless Boss Network, but
what you’ll notice is that I’ve also added keywords such as millennial entrepreneurs
and business bosses. This is going to ensure if someone is searching
that within Facebook, my group will show up. This is definitely a hack that you can apply
to multiple social media platforms, not just Instagram and not just podcasting. Now, up until this point of the video, you’ve
learned the three little things that you can do to significantly help your SEO and your
algorithm hacking efforts. That being said, if you are interested in
learning more from me, then definitely sign up using the link in the comments section
and the description box below for the free masterclasses that I’m going to be hosting
on my Facebook business page in the first week of April. That’s coming up super soon if you’re watching
this at the day that this video has been uploaded. If you want to learn more about social media,
business, personal branding, and life in general, definitely check out these two videos that
I’ve done right here. As always, I hope you guys have a great day,
a great week, and a great life, and I’ll see you in the next one. Bye guys.

100 comments

  • LET’S GROW TOGETHER!🙏🏻😍♥️ Subscribe to my channel & I’ll subscribe back. Just leave me a comment👇🏼

  • I can watching your chanel because you are so beautiful 😉

  • Hi Vanessa! Great video!

  • thanks so much for this!

  • Natalie Clare - Break Free and Prosper

    Alt Text was not available in my post… any reason why?

  • Your the Best V…….. I REALLY APPRECIATE YOUR VIDEOS ……

  • Yo! Ms. Lau another awesome video full of tips. Are you thinking of putting some sort of packages together. I don’t know how but click funnel rings a bell. I would be very surprise if You don’t already knew about it.

  • You are always so helpful it blows my mind. I have been here since you had 7k subscribers and I'm subscribed to your email list and everything. You did help me a lot. So, Thank you so so much.

  • “Alt text” my mind is blown

  • 01:34 dam

  • I think you're giving more reliable info than that Thor dude and most of the channels i've seen sharing growth tips

  • Great video! I'm doubtful about two things when it comes to alt text. First, the description you wrote as an example kind of describes who you are and what your account is about, but it's not very specific about the uploaded content itself. Is it okay to do it like this? Are you relying on hashtags to position the photo and the alt text to boost your profile as a whole? And the other thing, I'm wondering whether it would be OK to include some of the same keywords I use as hashtags in the alt text, or it wouldn't make any difference.
    Thank you so much for creating this awesome content and taking the time to answer our comments. Cheers!

  • Wow! Had no idea having closed captions helped video ranking. And knew nothing about the Alt text on Instagram. Thanks for sharing these tips!

  • question! for we beginners it's better to write an artical about all the video in advance and then take a video,instead of transcription,no?bcs we may lost clue what we would say😂😂

  • oh em gee. that Alt Text tip!! never heard of it !! you’re amazing. thanks SO much for these videos !

  • I don't have the alt text? Does anyone else?

  • Shannon Hernandez

    Great content, Vanessa. I love how you break it down for people. With regards to the podcasting portion, I know that Apple shot an email out to people a while back asking that podcasters don't title their podcasts by keyword stuffing. It's an effort to clean up what is being seen in these selections and anything that has a colon or dash in the title of the podcast name will be scrutinized. The same can be said for individual podcast episodes. If a reviewer at Apple sees that you are keyword stuffing your podcast name, episode titles and descriptions, they will consider a ban. I'd post a link here, but I don't know how strong your spam settings are on your channel. Let me know and I'll edit this post and share a link for you.

  • Thanks for such great blessing of such information but i wanted to discuss a concern for me any there may be others which would be dealing with the same
    So, the concern is that how to can i get started with social media if I'm not realty into it i very occasionally use social media so i can u please make a video with solution with this concert thank you

  • Living with the Lewis'

    Very helpful. We'll try this with our Family Vlogs and Challenges on YouTube, thank you for sharing

  • Unlimited Joy Studios

    Thanks for sharing. I recently discovered the instagram alt text and was curious on how to use it. Your video helped me understand not only how to use the alt text but why. 🙂

  • Watercolour Art in Cape Town

    Thank you for launching the social media training… I need to get back into the game after a weekend of birthday celebrations!!! I’ve set my alarm (as it’s taking place at 02:30 am in my local time)

  • I can’t wait for the free trainings!! Thanks for the content.

  • Can’t wait to try Rev on my next video! Thanks girl!! 🥰🙏🏻❤️

  • great tips!

  • Great video, great hacks!

  • Mariah Kristine Realtor

    Love your energy girl!!!!💕

  • Ideal Motivation

    Awesome! Love this video, very informative. Big thumbs up to you .

  • These hacks are very useful Vanessa. Thank you.

  • Great Video. Does she speed up the Video? Sounds like. 😛

  • TheBrayan GamerX

    I am interesting in Masterclass

  • Hey, it's Kimberlee!

    Are your videos sped up?

  • Vanessa did you recently eat a lot? 🤣🤣

  • How often do you think a person should upload videos for their channel to grow?

  • 39,634 done ✅ subscribe 🙏

  • The Lifestyleist

    Love all your videos, you truly give out priceless advice! Looking forward to the Instagram Growth masterclasses next week! ☺️

  • Wow, thanks, I never thought about captions. Will do!

  • Facebook is still updating there algorithm since they own Instagram. Instagram might also change there algorithm a bit. SEO and highranking keywords using SEM for free and also btw You are beautiful. Sorry I am just being honest. Also always put year 2019 on your title. Tells youtube you're content is new. Enweis you are good I'm impress.

  • Btw my name is Mark Jourdan Senatin add me on FB. Feel free Vanessa if you want to connect or work together in the future.

  • How do I get that “all text” on Instagram? It’s just showing the Facebook share and the blocking comments part 😞

  • Wooww you always give us great tips 😍😍 thank you very much beautiful inandout Vanessa🥰🌷 i will try to attend your masterclass 🌺

  • Great video Vanessa! 👍

  • Fernandu Chimuco

    Thanks for this V

  • Fabulous hacks! I have a question about the captions…? Do you upload and set your video to private first then send for transcription? Will it work from private? Thanks!

  • Diamond Bridal Gallery

    Amazing ! So much of good information. Definitely would love to learn more.

  • Great tips Vanessa! The Alt text was huge!

  • Loncey Bailey Green

    Cheers from DownUnder:)

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  • Thank you so much for keeping us informed. I really like you and your channel. Your channel grow up so fast. I’m inspired

  • LifeWithJustine

    your channel is starting to grow faster and faster!! i love seeing your growth. It gives me hope for my channel lol!

  • Go slow…u have a bus to catch …good video however

  • Re; alt text on instagram, is it worth updating past posts?

  • Love your vids Vanessa, just subscribed!

  • Wow, some super hacks I've not heard anywhere. Thanks for being so generous, my dear!

  • HELL YEAH THIS IS GREAT!
    Good content – keep em coming!

  • Brianna Anthony

    You are amazing boss lady ⌚️📱📲💻⌨️🖥🖨🖱📽🛠⚙️

  • I just fell out of my chair over the ALT text hack…….I had no idea and I'm so excited to start doing it on my next post 💜

  • I'm binging on your episodes!! amazing info!!! Thank you!!!

  • My awesome name sake ❤️

    I’m trying to make it on YouTube

  • Michaela McMellan

    Does any one struggle with an end goal??? For my consumer funnel I know I want to start with getting 500 REAL and meaningful followers and really engage with them, then I want to provide free consulting to them – getting their email in this step – but then…. idk what I want my final service to be? I have a few clients that a run their entire social media for my I’m not sure if that should be my end goal… I think I’d run out of time for my clients… any suggestions anyone??

  • IsThatYourHairrr

    You drop gems in every video. I really appreciate you!

  • Great tips!! I do comedy through photos on Instagram, so what should I call myself, a “comedian” or maybe “comedy influencer”? Thank you!

  • Entrepreneur From Scratch

    For the youtube transcribing, just download the transcription, and upload it using the “with timings” option, which is done when downloading the transcription. Save money, time, and the headaches. I used this on a bunch of videos!

  • Thank you for these tips Vanessa

  • Relax & Laze ASMR

    This is awesome Vanessa! Yes, we've just noticed the Alt Text in Instagram thanks to you. Loving your content 🙂

  • Thank you for telling us all of this information!I had no idea that SEO was so important haha. I will definitely use these tips now

    p.s. I make travel videos and any support would help so much!

  • Michael A. Castaneda

    One way I've got free transcription is by uploading my video to FB and then altering the text there, copy and then pasting it over to my YouTube channel. It takes some time, but totally worth it for my FB and YT audience.

  • Indian Cultural Foods

    Thumbnail is attractive and your voice too

  • I just discovered ALT Text this morning so it's good to hear you talk about it!

  • Thanks for great video and awesome information
    Please don’t connect the 🎤 to your body because you moves a lot and the noise of the movement of the 🎙 sores my ears 👂
    Thanks

  • Mariam Lifestyle

    You’re genius ❤️❤️I always find helpful tips on your videos and new tips not same tips all the time like concistence,thumbnail 😂 because I think u can be consistent and have good thumbnail and stil your channel is not going to grow because you need extra things like what you mentioned
    Thank you so much bless you 😘

  • Vanessa take this one it is useful: https://www.youtube.com/watch?v=hSIOfp7kzKA

  • Ravi Jeet Singh

    You're such a beautiful, free spirited soul Vanessa! You offer such amazing value, and you're pretty darn cute too! Marry me! I'll make you breakfast everyday! 😂😍💓😘

  • Celisse Willis

    I’ve PAID for this kind of content!! #MINDBLOWN

  • Positive Chick

    Awesome hacks!!

  • This was so helpful! I had no idea alt text existed. Thank you for making this!

  • Don't try to beat the algorithm, it has no head. Only a program from a control room. Instead use it to defeat the negative purpose and define yourself.

  • Vanessa thank you for not making obnoxious jokes, or acting silly in your videos. I like that it’s so professional plus your info is awesome!!!

  • Magda Nieniewska

    Will you do the masterclasses again? I have come across your videos only now, in May 😊

  • SPEAK LANGUAGES & TRAVEL THE WORLD

    Hi Vanessa, is there any way of inserting ALT text into LATER.com ?

  • Ilsur Khusainov

    thanks Vanessa, another great video!

  • Jennifer Forfang

    Will REV.com work even if your videos are in another language?

  • Melissa Alcazar

    Wow! This video is super helpful! Thank you so much for your help! 🙂

  • This Is Golden!🥇

  • I think that's too long of a alt text

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    Post it on about 70 videos for social media hacks and another 70 for videos about school grade hacks.
    Immediately this is done, you'd have those pictures uploaded

  • I had to check video speed to make sure it was on 'normal' 🙄 lol

  • Hear / Be Heard

    Yeah! Joined the FB group

  • Dark Blue Nutrition

    Love your tips and tricks Vanessa! You’re helping me build my IG engagement and improve my posting game sooo much 💕

  • Samantha LaPorta

    Great hacks 👍🏻

  • Just posted my first YouTube video! Any other beginners out there?

  • Vanessa Lau YT video hacks! Set playback to .75 hehehe love your vids keep em coming 😉 thanks so much

  • I agree about the alt text being a lesser used feature on Instagram. I found out about it when it launched but have too much on my plate and am unable to do the alt text of the previous posts. But gotta get that done.

  • Damn she's too knowledgeable. She should open a god damn social media school from kindergarten to high School. 🙈

  • I’ve really been enjoying your content but as someone close with some folks with visual impairment alt text is there to be descriptive; add keywords, that’s chill, but please describe what’s actually going on in the photo. Please don’t turn a feature for disabled people into a way to dump keywords. Your example alt text was just…really not descriptive.

  • You guys are AMAZING!!! If you're interested in learning more, you can check out my course! ** JOIN MY PROGRAM "THE BOSSGRAM ACADEMY" HERE **
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  • Miguel M. Flores

    I noticed something too, the "alt text" feature is also an accessibility tool for blind people, so it can also be used to describe what's on the picture (besides the tags of course)

  • Alors là, un gros bravo 🙂

  • I, that visually impaired person!!! Loved that! 👏🏼💜

  • This is so accurate and useful information Stay Awesome

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