Social Media Lead Integration Made Simple | Cognizant

Social Media Lead Integration Made Simple | Cognizant


Enterprises that use social media marketing often want to optimize their investments. The enterprises want to run marketing campaigns as a means for reaching out to customers on social media and capture leads into a CRM system for further analysis and customer engagement with minimal effort, optimum infrastructure and ideal software licenses cost. Powered by Oracle Integration Cloud, the Cognizant Social Media Lead Integration Solution provides cloud-based integration between social media and Salesforce. The solution’s integration flow initiates an interactive messaging with the potential customer to capture his or her interest in the enterprise’s products or services and updates the loyalty points in Salesforce. This allows for real-time user interaction, alerts and automation. The enterprise’s marketing team can then pursue these potential leads and nurture them into opportunity for sales and revenue growth

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