Social Media Marketing Then & Now w/ Danny Vegas

Social Media Marketing Then & Now w/ Danny Vegas


Hey there! Welcome I’m Danielle Ford and this is another
episode of Leading Las Vegas. And you guys, if you don’t know my backstory
a little bit I was born and raised here in Las Vegas. My nickname is Dani. A lot of my high school friends and my family
call me Dani. So, if you feel more comfortable just go ahead
and call me Dani Vegas. Okay just kidding, this is Danny Vegas. I’m Danny Vegas! In person! And he’s my guest today. I am extremely honored to be on the Danielle
Ford show. It’s taken me five years to get on the Danielle
Ford show. Thank you so much for jumping in here. I have known Danny for a while I think we
both kind of follow each other on social media channels and like to keep up on what each
other are doing but one that things that I love about Danny and the reason why I wanted
to bring him on is to talk about the evolution of marketing. See Danny has been doing marketing for a long
time; much longer than I have, and what we were kind of talking about beforehand is that
there are a lot of fundamentals and a lot of things that change. So I’d like to get your perspective on that. that’s right. As somebody in Las Vegas doing this for so
long. Well here’s the deal Danielle; and I’ve
always loved your stuff even before we met. You know I used to see you on doing social
media stuff and I’m like wow! That gal really is doing it right. But here is what I kind of seen in the last
10 maybe even 20 years I do feel that social media is probably the greatest invention besides
the internet itself. right. I really do and I’ll tell you why because
it is the great equalizer. Okay? I love it. Danielle Ford, if you were born in the 60’s
and you were doing business in the 80’s how does Danielle Ford get to be a household
name? Absolutely. You can’t. That’s unless you know breathe fire and
show up on Ripley’s Believe it or Not? Show; no one knows of Danielle Ford. And the cool thing about social media and
I tell small businesses all the time there is nothing that Coca Cola, Federal Express,
UPS, there’s nothing these monster companies can do on social media that you can’t do. They may have someone do it for them, and
they may be experts, but as far as posting stuff, creating good content, and distributing
it through a social media platform, you can do the exact same thing; and I will tell you
I think in all honesty a Danielle Ford, a Danny Vegas, without social media, I’m working
at the counter at 7/11 doing slurpies. Right. It’s interesting that you said that social
media is probably the best advancement coz people I remember even in my childhood, because
I kind of grew up with this but I didn’t. I wasn’t a kid with an iPhone, I had to
learn it still as a teenager, young adult. But I just remember like my parents and that
generation saying “oh social media is a fad I can’t wait until kids stop doing this
social media thing” and I’m like here this is my life now. This is how I communicate. That’s right. And I don’t mean to interrupt you. I can talk a lot you got to boat me off the
island. I feel in all honesty the reason why social
media has done what it has done because I think tapped into something that was already
there? That human beings are just animals but we
are extremely social animals if you look, if you study human beings I’m a big sociologist
guy if you study how human beings become what they become, they are extremely social. And I think social media just tapped into
something that we had within us. We want to be as social as humanly possible. And the only way you can stop humans from
being social, is literally you just got to take things away. You literally have to take away rights, you
have to put them in prison, and you have to be you know I’m not going to be political
here but you have to be a government that is totalitarian what’s that word I can’t
even spell it So don’t worry about it but you literally have to stop human beings by
force for them not to be social. And I think social media just tapped into
something that was just already there. I absolutely agree with that. Especially at out nature we just yearn on
for connection. But you know my brand and my whole messaging
and reason why I do things is because I believe that visibility can make a difference. I don’t believe in visibility just for the
sake of visibility cause your just a Kardashian? Right? no comment. Visibility for a reason is like what’s gonna
change the world? But I also besides the having that yearning
for connection which people didn’t have I feel like everybody has a message? And now social media gives them a platform
to be more self-expressive. So now they can post what they feel. They can Tweet it or they can make a video
or jump on a LIVE stream. Before? What are you going to do? Just be stuck on your room and write notes
on your paper? You know? Social Media has changed the world. I mean we have seen and we’ll just go back
to it you know the gentleman that was pulled off the airplane a couple of weeks ago okay? If that would have happened 20 years ago? No one would’ve know. Not to get crazy Political, but the government
founds on it because they don’t just take their word for it. yah government founds on it some governments
and companies. Right. We literally had an election and whether you
liked it or not but the gentleman who won use social media. It was brilliant. Brilliant campaign. You know? So. Yah? So and that’s only in the way politics work
is like oh what they did on this one and that means we’re gonna do it on this one. And it’s just going to ramped up to where
social media and it is. You wanted we wanted to talk about going back. To where what’s different from 40 years
ago. Here’s the Social media if you wipe away
the frosting off the cake, is just a way to distribute a message. Just like a billboard, just like a blimp it’s
just a way to literally get in. Danielle Ford has this sphere around her. She guards you know who comes close who doesn’t
social media can get in to Danielle Ford’s phone faster than any commercial, billboard,
anything. All they have to do is find out Danielle is
an expert at this. What does Danielle Like? Well Danielle’s an advocate on young mothers. Wow all I’m going to do is I’m going to
punch this in and I know that chances are Danielle Ford is going to see my message. Exactly. And that’s what I think the world is whether
good or bad is going to. You talk about Big Brother, I don’t Danielle
Ford is a young lady i don’t know if she ever read 1984 but at the same time it’s
coming true. Yes. All of it is totally creepy. The way that our phones are being tapped in
it was all You know advertisers know exactly what Danny
Vegas likes they know what Danielle Ford likes and they literally you know things pop up
on my computer wow how did they know? You know I shop at Smith’s how come I got
a coupon for cat food? Because cat food two weeks ago. How come I just googled what’s the best
cat food and now I’m on Facebook and there was an ad for cat food. And I just got pinged. I was playing a game or an app and all of
a sudden it’s giving me a coupon for cat food. So I would think if you are a person who and
some of us are more into it than others you know privacy, I think it’s going away. I think it’s just slowly but surely going
away. I mean my goodness gracious I mean I could
literally click my phone and it shows me where I’m at. And it shows everybody else. Danielle Ford is 2 miles away from you like
really? What is she doing on this side of town? I know we kinda got off the topic Danielle
but it’s great. Advertising, marketing, the one thing that
has stayed the same is you have to get people to see your brand, like you brand, feel comfortable
with your brand, and that’s the whole genre now. Is not only I have to get Danielle Ford to
see my brand, But I have to build a relationship with Danielle, I have to like her stuff, I
have to build a rapport with her, I want her to get information about what we’re doing
because that’s what social media is. At the end of the day it’s still social. Right. Absolutely a lot of brands and bigger companies
forget that. That’s right they do forget that. They just scroll to your feed and there’s
staplers, okay hmmm who cares? Buy our staplers buy our printer. That’s right. Like anything social media is a science. It’s so easy to describe. And its uh just a place where human beings
interchange being human. But it is a science how to make it work right. Absolutely. And it’s different for whatever brand you
have, messaging you have, and it really is like trial and error. That’s right. You know I always say that if you have the
ready means available, certainly social media managers are great they all have different
styles, some are more content queens, I need that content! some are more reaction engagement
queens, some are more analytical, you got to find someone that you like and make sure
you work together well because they have different ideas some are just glorified posters some
like hey give me a case of beer I’ll post for yah. You know that’s something you can do yourself. But the main idea is social media is a distribution
network that you can use to build relationships, create relationships and give people who want
your information the great new content that’s out there. I love it. You know we can talk about this all day long. But times a running out so I want to make
sure people know where they can connect with you or reach you online. Well Danny Vegas is a marketing platform,
which includes WCOBM so World Center Broadcast Media that’s where we create all these great
content that we are related to social media or social media meets TV, you can take that
content and distribute it the way you want Danielle Ford is an expert at that we do it
here at WCOBM that’s where you get to see me pretty much nowadays World Center Broadcast
Media and [email protected] is my email address. Thank you so much. Yah you guys like he said he is a producer? Content curator? I am the Operations guy for WCOBM here in
Las Vegas and I create great content so that you can distribute that great content to the
world. And he walks his talk because this is the
future of television and broadcasting being able to come in to a studio film a show have
viewership and not have to get past the gate keepers so if you guys are interested at having
a show like this hit me up or hit Danny up and we can talk about how we can get you more
visibility so you can make a difference and start spreading your message. This has been another episode of Leading Las
Vegas my wonderful guest here is Danny Vegas and I’m also Dani Vegas, but I guess I’ll
stick with Danielle Ford that’s just creepy
Danielle Vegas. People are gonna think that we’re married. See you guys on the next episode!

2 comments

  • I'm excited about watching this. I have a great opportunity to bring back a very popular American Icon, Ernest P Worrell but certainly need to learn more about social media marketing.

  • Change is the art of competitive commerce darlin and I do believe you could sell a ketchup popcile to a woman in White gloves love it!!!

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