What is Programmatic Advertising? | Seattle Agency

What is Programmatic Advertising? | Seattle Agency

Traditional advertising allows your brand to reach a lot of people, but how do you know if you’re reaching the right people? Programmatic advertising has changed digital marketing by providing a more perceptive way of connecting with consumers one-to-one. So, what exactly is programmatic advertising? In short, it’s the automated buying and selling of online advertising. Here’s how it works.

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