Bing’s chatbots, Google’s attribution tool, and Apple app store search ads

Bing’s chatbots, Google’s attribution tool, and Apple app store search ads

Hi, I’m Duncan and this is Digital Insights. Today I’m going to be talking to you about Microsoft’s new chatbots, Google’s attribution tool, and Apple’s app store ads. Bing has joined other big tech companies by launching their own chatbots. These will appear directly in the search result page and will allow users to get basic questions about local businesses

Read more

Eyereturn Marketing Digital Advertising Platform

Eyereturn Marketing Digital Advertising Platform

Most people have heard the expression “the medium is the message”. Whereas television is a passive medium The internet is an active medium When a user engages with the internet they are directing their one-to-one media experience and in turn advertisers have the opportunity to convert their interests into purchases. As a consumer directs their media consumption Eyereturn captures their

Read more
1 2 3 83