Thermos + Threadless | Graphic Design with Aled Lewis

Thermos + Threadless | Graphic Design with Aled Lewis


>>Aled Lewis: Aled Lewis, Thermos Threadless
…Foam Monster. I would define myself as a graphic designer and illustrator.>>Interviewer: Tell me about some of the
recognition you’ve achieved.>>Aled Lewis: Well in the time that I’ve
been on Threadless and contributing as a designer, I’ve become the most printed designer here,
amongst very stiff competition. I think the Thermos plus Threadless consumer is the kind
of customer that likes to say something about, who they are through the products they have,
through the clothes that they wear.>>Interviewer: How do you go about beginning?>>Aled Lewis: Most of my ideas, most of my
designs, start as just a doodle really. There’s a couple pieces here that went on to become
successful Threadless tees…another zombie design because zombies are super popular… And I also have the original doodle for Foam
Monster in an Emotional Reunion with Severed Limb…I was imagining you know a foam hand,
“What’s the story with the foam hand, is there a foam person?” He’s humanoid but he’s kind of rounded and
cuddly… Probably scared of kids…>>Interviewer: So what program do you work
in?>>Aled Lewis: I usually paint my designs
in the industry standard, Image Editor. I’ve got an example here actually of Foam Monster.
At this point the line work comes into it and then you make your decision about color. For me, I figured on balance I wanted to go
for silver as a base and then what you need to do is bring in a bit of shading so you
need the dark tones to come in here and then obviously to counter that we need the high
lows to come in. Foam Monster which is green, comes in.>>Interviewer: So tell me about the color…>>Aled Lewis: In the UK green isn’t really
a popular color for teams. Blues and reds, however, you know they’d mean something, they’d
be partisan. For me, green I think was was really a neutral
color and also kind of a foamy color. When I did Foam Monster the idea really was
to create a scene that was almost sort of photographic and real and then juxtaspose
that with the cartoony Foam Monster, the two bits on it. And what’s really nice with the flask is that
there is also almost like a reveal, it comes in two parts and instead of seeing the flat
image like you would on a tee, you have that Foam Monster there and you’re like “what the
hell is he doing” and then the little hand is there and you say “aah,” and then you feel
sorry for him. Documenting and recording ideas is the most
important thing and it can lead to something later on. I think sometimes if, the more crazy your
ambitions, the better. I have ambitions to maybe make a comic book at some point. I don’t
claim to be a great illustrator at all but it would be really good fun I think and a
lot of work but it’s something I’d like to do.

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