Top Reasons Why SEO is Important
Raise your hand if you want more new patients! Right? Well, a key way to grow your business is to make sure that people who are searching online for dentists nearby, find you BEFORE they find your competition … and this all involves SEO, which stands for Search Engine Optimization. SEO involves increasing traffic to your website through organic search results. In other words, when someone Googles “Dentists in your area,” we want them to find you at the top of the results! There are many factors that go into Search Engine Optimization … It’s not just “set it and forget it.” It requires ongoing management … Well, why is that? Well, did you know that when Google started gaining popularity back in 1998, there were only about 1.5 million websites? How many do you think there are now? Currently there are over 2 billion – billion with a B – websites … and counting! Seriously? Wow! AND on top of that, Google makes about 500-700 algorithm changes every year – and Google isn’t even the only place to find information! There’s Bing and Yahoo … and Yelp and Facebook and Health Grades and Superpages … and Yellow Pages and Manta and City Search and Merchant Circle and Dex Knows and Foursquare … and Insider pages and Local Guide … SO keeping up with Google – and all the places you can be found online – is what we do here at Roadside! An optimized website gives you a great foundation, but if you’re not consistently maintaining your SEO, well, your rankings may plateau and then drop within a short period of time … SEO is regularly evolving and includes a variety of efforts including publishing content, acquiring links, gaining reviews, being social and more! SEO is an investment for growth … the more time and effort invested, the more targeted growth you’ll experience! Our team loves nerding out over all the things that can go into a successful SEO strategy for your website including ongoing optimization for keywords, phrases, and images – as well as performance and speed updates! People don’t like slow websites, and neither does Google! Getting to page 1 of Google – and in front of potential patients – is really just a popularity contest … The more links, likes, shares, and views that your website gets, the higher it’ll rank and you’ll be able to reach more patients! As you can see, there’s a lot that goes into SEO and helping patients find you online! … But don’t worry because Roadside’s got your back! We’ll help you crush your competition! And as always, if you have any questions, please just ask!