Website Launch Checklist

Website Launch Checklist


Are you thinking about launching a new
website this year? Well, we need to take a big step back and talk about how do you
launch a website without losing SEO? We’re going to deep dive into this topic
and make sure that you continue to move up in the search ranking and not start
all over. Alright. So, let’s talk about website
launches from the trenches. So, I have been doing this forever. As my son
lovingly says, “Since the dinosaurs walk the earth.”
Thanks honey. Love you, too. Anyway, I have been doing this a long time. I started
building websites in 1998. So, I was pretty much at the front of that wave
and pretty much been riding it ever since. It’s wonderful business. I just
love what I do. But unfortunately, the other side of my business is I get to
see a lot of mistakes. A lot of people scratch their head like what do we do,
what do we do wrong. One of the biggest ones is when you launch your website,
it’s so critical that you understand that you have built up a history, a
legacy with Google. It’s seen how many times you’ve launched a new site, it
knows how much content you’ve created over time. And you’ve built up a certain
legacy or SEO history. Some people call it juice, right? You’ve built up this
reputation if you will, with Google. Now, here’s the RAI is when you go to launch
a website. How do you do that without losing all of that juice? All that
historical credibility with the Googlebot. So, I have a essential website
launch checklist. Click the link below and you’re going to be able to download
that checklist. It is a culmination of a decade of mistakes that I have seen
clients make when they launch websites. I was like the expression. It only took me
a decade to be an overnight success. This is not just like coming to me all of a
sudden. It… This is really something that I have compiled. And I want I want you to
have it because I’ve seen too many business owners kill themselves over
websites. Spend tons of money and literally kill all of their SEO in one
fell swoop. So, let’s talk about some of the biggest mistakes that people make
with launching websites. So, you’ve got a whole network of pages on your site now.
What makes me cringe is when I talk to a website owner and they said, “Oh, my gosh.
We’re so excited. We just launched our new website and we simplified. We made it
easier. We made it less cluttered.” Now, think about this: You are a Stanford
professor in Google’s eyes, in your topic. Now, you launch this new website.
You get rid of everything you’ve had historically and you launch a brand-new
baby website. And you have not made any association to all the old pages that
were on the old site. So, what’s critical is that you have a document that has all
of your old URLs and then you have a document that has all your new URLs. Now,
your job is to marry them, to dovetail them together so that when you launch
your new website, all of these links don’t just poof disappear and you’re
starting from Ground Zero again. You don’t want to do that. I mean, I have had
companies come to me after my programs. And they say, “We just spent $110,000 on an unfindable website. We deleted 250 blogs that we
didn’t think we needed anymore.” Think about that. Could be 250 backlinks from
highly ranking keyword phrases. I don’t care how old the blogs are. They’re part
of your lexicon, right? They’re part of your knowledge base. You don’t want to
get rid of that. So remember, when you’re working with web developers, do not
assume that they know what to do when you launch. They know how to build a
website. It doesn’t mean they’re SEO experts and understand that dovetailing.
Okay? This is a fancy word. I’m sorry for the nerd moment. But it’s called an
htaccess, redirect. HT, access, redirect or permanent redirect document. This must be
put on the website before you flip the switch. Now, everyone’s going to be super
excited to launch that new website. You’ve done… You’ve worked hard. I get it.
You want that puppy to go live. But you’ve got to make sure that you have
your pre-launch checklist which is what the link is. On this video, you’re going to
be able to download that pre-launch checklist. I want you to sit down with
your web developer and I don’t care how much they roll their eyes. Just do it. And
go through every single component. There are probably over 40 things that you
need to address before you launch a new website. I’m gonna give you the cliff
notes to launching a website. The first one is going to be make sure that you
want a secured server. Some of you guys have seen it when you look at a website page.
You’ll see HTTPS right at the top. Now, not all websites are HTTPS. Some of them
are just HTTP. Now, Google has ratcheted down the
importance of a secured domain and a secured host. Because WordPress… A lot of
you maybe you’ve heard of WordPress. You have a WordPress site. They have a lot of
security issues. They get hacked a lot. So, they want to make sure that the security
is solid on your website. So, make sure that before you launch your new website,
you give your hosting company a call or some of your web development team calls
and moves you to a secured server with a dedicated IP address. Hosting companies
sell IPS in something called an IP block. So, think of it like a cul-de-sac. When
you move into a cul-de-sac, you really don’t know your neighbors. And then right
after you move in, they put the couches on the front porch and they have the
truck rally every Saturday. So, think about when you buy a hosting account,
you’re sharing in a cul-de-sac. And sharing is not caring here, okay? You want
to make sure that you call your hosts and you say I need a dedicated IP. I’m
not sharing. So, dedicated IP. Secured server. And finally, let’s talk domain names for
a minute. When you’re looking at your domain name, go in and take a look at
when it expires. So, if you have 6 months on your expiration date for your
domain, what would you think about that? Would you think maybe are they going
away in 6 months? Are they coming back? I don’t know what they’re going to do. So,
Google’s going to kind of put you in like a sandbox and say, I’ll wait until you
renew that domain before I’m really going to give you the juice that you need.
Make sure that you go in by at least 2 years on your domain. Just so there’s no
misunderstanding that you’re not going anywhere. Then the next thing on your
domain name is by the dotnet the dot-com and the dot org.
So, important. I have this on the checklist as well. Because that’s a suite
of domain names. Do not… I beg you. Do not buy any other extensions. I don’t care if
it’s like dot bananas. And you sell bananas, don’t buy dot bananas. Don’t buy
dot fish. Don’t buy dot expert, dot speaker, dot concrete. Rhese domain extensions are
a scam. The domain companies like GoDaddy and some of these bigger guys, they
create false urgency around these domains. There are still a ton of coms
available. I promise. I’m amazed at how many coms are still available in the
market. But don’t buy dad expert or dot pizza or whatever because they don’t rank in
Google. Go ahead and take a look. You look down all the search
results, there are no dot pizzas. No dot bananas. Even if you’re searching for
bananas. Okay? So, keep in mind, if you’re going to sell the business some point, a
sellable asset is going to be the dot-com, the dot net and the dot org. Download the
pre-launch checklist. That link is on the video here. And I want to make sure that
you protect yourself because you don’t want to start from scratch. You’ve built
up a great reputation. You have a fantastic business. I don’t want us to
drop the ball in the end zone before you launch your new site. I want to keep
going up and to the right. Make sure to follow me and I will give you great
videos every day. I’m a geek. I love geeking out about SEO and findability.
Make sure to hit subscribe. Hit the bell that’s right next to that so you get
notified every time I launch a new video and we can geek out together. See you
next time.

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