What are Negative Keywords in Google Ads? | Institution Marketing

What are Negative Keywords in Google Ads? | Institution Marketing


What are negative keywords on Google ad
campaigns? Now negative keywords are search terms that you have identified as
irrelevant for your products or services that you are advertising through Google
Ads. Now this will be where the user is literally searching a term into the
search engine and your ad is being triggered for that search term,
but that search term is not really relevant to your ad or your service. Now
it might be broadly related but it’s not specifically related and it’s not
even related in terms like keyword phrases either. So you simply mark it off
as a negative keyword, so whenever someone searches that again your ads
don’t get triggered for it and therefore you don’t lose out on money.

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